this post was submitted on 03 Jun 2026
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I don't know if this is the same policy, but one thing Valve doesn't let you do is sell Steam codes for cheap on external platforms, because that evades their platform fee while still using Steam for distribution and makes it hard for the Steam listing to compete (since it's more expensive).
That might not apply here because I feel like Ubisoft has their own distribution infrastructure on UPlay, but it could be that they were selling the Steam version on UPlay for cheaper.
It is not.
Valve controlling Steam keys is perfectly reasonable. In fact they’re used to be pretty lenient with those.
Controlling independent storefronts is not. Which Uplay absolutely is.
You can link your Steam and UPlay accounts so I wouldn't rule out something like this being the case here without knowing more about the circumstances.