Yeah, that is how you make sure that you stay a quasi monopoly and can keep taking that massive middle man cut.
It makes no economic sense for a corporation to play fair and allow competition to rise.
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What doesn't make sense is that these companies want to force Valve to be a free advertising and leads service for them, and force them to help funnel their own customers away by using anti-consumer practices (the third party company being the one using anti competitive practices).
Any reseller will stop handling your product if has a pricing disadvantage.
Ooof I always maintained that this clause was for other storefronts selling steam keys. If ubisoft was supplying their own download/update architecture without using steam but getting punished anyway then this is a bad look.
Part of the contract to sell on steam is this exact pricing point issue.
If it was another third party store yeah bad look since it was first party you can see ubisofts start of the enshittification. In the short term drive down the price to drive out all other third party resellers stores.
Then bam jack up the prices on first party after driving out all the competition. Then its just like streaming instead of 3 library's you have 24+ and even higher prices. But if there was proof they did this to gog or another third party store then throw the book at them.
I just wish they would compete on features not so much price. Because while i like paying less for games. I have seen the amazon model of drive out everyone else with price with VC money then jack up the price. When we have less choice.
I find the comments in these threads unbelievable.
If pretty much any company on earth threatened a supplier over a storefront they have nothing to do with, there would be outrage. That’s blatant anticompetitiveness. It means they have the power to set pricing like a dictator because their store alone is more important than the rest.
It’s a fact. A state of the matter. It is a textbook definition of monopolism in progress.
Yet Lemmy, and every gaming forum, turn out to defend Valve?
WTF.
I mean, I’m not ditching my Steam library. Valve does many things right. But I wouldn’t be caught dead defending the greedy monopolistic practices of… any corporation abusing such a situation.
I haven’t seen a single convincing argument to justify this specific policy from Valve, either.
This is an older article. Ubisoft was (and is?) pulling some shady shit here though. What they're doing:
- Selling the base game via Steam for free (limited features, but most important stuff is there) or a frequently discounted amount for full access (think less than 10 bucks).
- Selling a bonus starter pack that can be used for the Steam game for a larger amount (used to be 20? Looks like 15 now) exclusively via Ubisoft's own platform.
So for a new player to get started, they'd get the base game for free, with Valve paying for all the costs related to the download infrastructure, etc..., and then pay Ubisoft directly for their ingame starter gear, bypassing Valve entirely. This was just an attempt by Ubisoft to skirt by Valve's rules.
Valve is extremely lenient when it comes to this sort of stuff. But they're not going to allow a publisher to abuse the system to essentially get free game distribution via Steam while still making a profit via this side channel. It's basically a way to bypass the Steam key resell rule, where Steam keys may not be resold for lower prices on other platforms (but you don't have to pay the 30% fee when you do).
To put Ubisoft's case to the extreme, imagine a game comes out for free on Steam, but opening it opens up another storefront where you first need to pay 60 bucks to actually play the game. Does it make sense for Valve to continue offering their services here if they are blocked from making any money off of it?
What you're describing sounds a lot like iOS's/Google's IAP fee cut and the controversy around it.
...And I'd still side against Valve in that case, like I did against Apple and Google.
The issue is Valve shouldn't be in that anticompetitive position in the first place.
Ubisoft isn't "leeching" off Steam because they want to, they have their own download and game networking infrastructure already. In that scenario, Ubisoft is only listing on Steam and trying to skirt the 30% cut because they effectively have to be on Steam.
And the only response I've seen to this is "well, Ubisoft just shouldn't be on Steam if they don't like it."
But that's commercial suicide now. It's list, or die, basically.
Ubisoft is only listing on Steam and trying to skirt the 30% cut because they effectively have to be on Steam.
They didn't have to be on Steam. They could have put in the effort to make their storefront worth going to instead of being an awful pile of trash.
Letting companies sell DLC outside of the Steam Store sounds like a bad deal for Valve but they look like a good company for publicly following through with it. If too many companies are abusing that policy, Valve is well within their rights to revise the policy and ban the behavior, taking the resulting PR hit. What they are not allowed to do is act like the good guy publicly while secretly and selectively enforcing a ban for companies that they are mad at
P.S. If Valve does ban selling DLC outside of the Steam Store, it would make Steam an unusually restrictive store. I can open up Steam and buy DLC for any game by Wise Wizard Games, associate that DLC with my online multiplayer account, then download the same game (for free) on iOS and Android, open up the new copies, log into my online play account, sync purchases, and play my newly purchased DLC from another app store. I have never heard of an App store not allowing it but most game developers do not implement it because it costs them money to code it up and they make money from people who buy the same contents multiple times.
Thats unusual for iOS/Android, as they are pretty strict about the 30% cut for in-app purchases, and the “no external stores” thing.
I can think of other cases where some external purchases (like, say, a streaming subscription) apply to the app. But if you buy that DLC in-app, Apple/Google get the cut, no question. If you buy a subscription in the app, AFAIK they get a cut too.
In my experience, Android and Apple’s enforcement is quite spotty. I wouldn’t be surprised if WWG arbitrarily got a hammer dropped on them at some point.
I think one reason is that given the stage in capitalism we've been living for some time now has completely fucked people's understanding of what markets, competition, monopoly power, and so on are. Not people's fault really. We live in this system, we observe and learn about it from what it claims about itself. We have to do extra work to have any different understanding. Most people don't have extra time for unpaid work.
…That makes some sense.
It explains a lot of commentary I see, framing it as “who the price setting is benefiting,” customer vs publisher vs dev, as if the storefront price fixing is a predestined thing already.
It’s not supposed to be that way.
But it makes sense if that’s all people see in big box chains, the App Store/Google Play, streaming services, Amazon, or wherever.
Yup. And platforms like Play/Amazon/etc. are even further away from markets than big box stores because people don't all see the same items for sale to choose from, which is fundamental to the functioning of free markets.
BTW I'm not a fan of free markets, but for the limited set of economic use cases they serve well, at least they gotta function as such.
The thing being described is exactly how Amazon fucked the market. If someone can understand why Amazon is bad (business-wise) then they can understand why Valve needs to be held accountable. Lest they become the Amazon of vidjagames
There is no justification if what you describe is true. But a lot of people are willing to give Valve benefit of the doubt, assuming it is false until proven in court. Especially coming from Ubisoft of all places.
I'm not in favor of these practices by Valve either. It seems like the group you're describing are interpreting this as Valve wont let anyone rip off their customers so you can be sure you're getting it at the best price there, rather than Valve wont let anyone change the narrative that you're getting it at the best price there and should buy everything there.
Why complicate it?
It’s simply “Valve is dictating prices on unrelated stores.”
That’s the fact. It’s a lot harder to get around that than contemplating motivations.
Thats not even what's happening. If what theyre saying is true, Valve is dictating prices on Steam based on third-party stores (they are very related if they are competitors and selling the same products.)
Don't spin the narrative.
if you’ve had any personal experience with ubishit you’d know why
i’m not going to waste my limited time and energy caring about ubi
I don't know if this is the same policy, but one thing Valve doesn't let you do is sell Steam codes for cheap on external platforms, because that evades their platform fee while still using Steam for distribution and makes it hard for the Steam listing to compete (since it's more expensive).
That might not apply here because I feel like Ubisoft has their own distribution infrastructure on UPlay, but it could be that they were selling the Steam version on UPlay for cheaper.
It is not.
Valve controlling Steam keys is perfectly reasonable. In fact they’re used to be pretty lenient with those.
Controlling independent storefronts is not. Which Uplay absolutely is.
Anticompetitive to ensure everyone sells it at the same price?
Valve are not the only company to do it either, I know razer used to but I don't work in a retail environment anymore to know if that is still the case.
Anticompetitive to ensure everyone sells it at the same price?
Yes, goddamnit! Haven't you ever heard of "price-fixing?"
This happened after Valve discovered that Ubisoft was marketing a cheaper $15 “starter pack” exclusively through its own Uplay store.
Seems fair to me, assuming that starter pack is a server-side component usable with a copy of the game from Steam.
Honestly, good. It's nice to see that the terms apply to everyone equally, even the big names.
They're a distribution platform with surprisingly few rules, of course they're going to enforce the few rules they have; whether that's Hentai Hitler or Rainbow Six Seige — you just have to have the same or better deal on steam that you have on any other platform where the game is sold, not given away, just sold.
Yeah, that’s the same monopolistic shit Amazon does.
Why would I want to stock "inventory" of a product as a distributor if the OEM is going to undercut me?
Asked about this rule, Newell repeatedly denied it exists, even when shown internal communications seemingly showing Valve employees enforcing it: "Valve does not have a policy or practice of dictating prices to third-party software developers on other platforms."
either he's lying or out of the loop, because a lot of publishers reported that rule does exist.