this post was submitted on 03 Jun 2026
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PC Master Race
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Letting companies sell DLC outside of the Steam Store sounds like a bad deal for Valve but they look like a good company for publicly following through with it. If too many companies are abusing that policy, Valve is well within their rights to revise the policy and ban the behavior, taking the resulting PR hit. What they are not allowed to do is act like the good guy publicly while secretly and selectively enforcing a ban for companies that they are mad at
P.S. If Valve does ban selling DLC outside of the Steam Store, it would make Steam an unusually restrictive store. I can open up Steam and buy DLC for any game by Wise Wizard Games, associate that DLC with my online multiplayer account, then download the same game (for free) on iOS and Android, open up the new copies, log into my online play account, sync purchases, and play my newly purchased DLC from another app store. I have never heard of an App store not allowing it but most game developers do not implement it because it costs them money to code it up and they make money from people who buy the same contents multiple times.
Thats unusual for iOS/Android, as they are pretty strict about the 30% cut for in-app purchases, and the “no external stores” thing.
I can think of other cases where some external purchases (like, say, a streaming subscription) apply to the app. But if you buy that DLC in-app, Apple/Google get the cut, no question. If you buy a subscription in the app, AFAIK they get a cut too.
In my experience, Android and Apple’s enforcement is quite spotty. I wouldn’t be surprised if WWG arbitrarily got a hammer dropped on them at some point.