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How effective are ads? (lemmy.ml)

submitted 2 months ago by wuphysics87@lemmy.ml to c/asklemmy@lemmy.ml

62 comments fedilink hide all child comments

In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer's attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

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[–] BCsven@lemmy.ca 5 points 2 months ago* (last edited 2 months ago) (1 children)

I'd say technically it is just product labeling, since I'm not forced to interact with between TV shows or games. Have you seen the NoName brand?

Also I regularly go to an Indian Grocery where packages are plain and I can't read the language, I spend a few bucks and get a good or bad surprise LOL.

[–] Fleur_@aussie.zone 1 points 2 months ago (2 children)

Yeah this is advertising. It's very distinct and clear; done intentionally to stand out amongst other products and be appealing to disinterested consumers.

[–] BCsven@lemmy.ca 5 points 2 months ago (1 children)

That's branding.

Advertising would be "best pumpkin pie filling, everyone's choice" on the label. Also if you go to their no frills store its all this.

[–] Fleur_@aussie.zone -2 points 2 months ago (1 children)

Right so companies put branding on their products to... not advertise themselves to consumers?

[–] BCsven@lemmy.ca 2 points 2 months ago

I go by this definition. Marketing is branding and advertisements.

The activity of attracting public attention to a product or business by paid announcements in the print, broadcast, or electronic media.

[–] MotoAsh@piefed.social 1 points 2 months ago

lol no. Branding is not advertising just like getting smacked in the face isn't domestic abuse unless the context is correct.