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How effective are ads? (lemmy.ml)

submitted 2 months ago by wuphysics87@lemmy.ml to c/asklemmy@lemmy.ml

62 comments fedilink hide all child comments

In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer's attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

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[–] Fleur_@aussie.zone 1 points 2 months ago (2 children)

Yeah this is advertising. It's very distinct and clear; done intentionally to stand out amongst other products and be appealing to disinterested consumers.

[–] BCsven@lemmy.ca 5 points 2 months ago (1 children)

That's branding.

Advertising would be "best pumpkin pie filling, everyone's choice" on the label. Also if you go to their no frills store its all this.

[–] Fleur_@aussie.zone -2 points 2 months ago (1 children)

Right so companies put branding on their products to... not advertise themselves to consumers?

[–] BCsven@lemmy.ca 2 points 2 months ago

I go by this definition. Marketing is branding and advertisements.

The activity of attracting public attention to a product or business by paid announcements in the print, broadcast, or electronic media.

[–] MotoAsh@piefed.social 1 points 2 months ago

lol no. Branding is not advertising just like getting smacked in the face isn't domestic abuse unless the context is correct.