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Even if you believe that, they're enabling Trumpism by acquiescing, whether or not they secretly still "care" about diversity
I think it's more complicated than that. Large companies always hedge their bets. In this case publicly appearing to bend just gets this stupid administration to shut up about whatever culture war they are currently waging. They never actually check if said company is actually doing anything besides removing the term "dei" in this case. Then, in a few years if our government swings back to the direction that matches public polling sentiment. They can release data about diversity again, which will be good PR.
It's always been strange to me that anyone would expect a massive retailer to stand up to fascists. Costco is a rare exception and they only are doing it because it made them money and will continue to make money. None of these decisions are about doing what is right. Instead, it's all about profits.
I don't expect corporations to care about anything over profits, but I dont have to give them my money if I dont agree with how they do business. If enough people did the same, suddenly caring about humanity becomes the profitable choice.
Fair enough. I personally shop at costco and winco primarily. Target is the "large retailer" compromise I make over Walmart or Kroger. The massive focus on target is so confusing when their competitors are 10x worse.
It's a point of concentration to get a message out and get people involved on a large scale. It's a concrete thing people can get behind together, to send a message to those in power that they can't just roll over us. It's how we used to keep corporations and governments in check. They aren't afraid of us. They need to be.
Fascism doesn't allow corporate push back. Fascists adopt whatever they think will get populist support then force it into the market. They dont care about real action, only the appearance of action, which pleases their populist voters. Which is why rolling over to stupid shit like removing "DEI" verbiage is the smart choice in the short and long run for any business.
Pushing back when the business doesn't have support only makes their image worse. Costco is the exception and not the rule.