this post was submitted on 06 Feb 2026
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Science

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This dream is sponsored by Amazon. Don't like how it's going? Dream, "Alexa, wake me up!".

Experiments involving playing music during sleep have revealed a type of dream engineering that doubled subjects' problem-solving abilities.

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[–] panda_abyss@lemmy.ca 30 points 1 week ago (4 children)

A whole new frontier for ads, as the prophet Groening predicted!

[–] Deceptichum@quokk.au 7 points 1 week ago

“Only on TV and radio. And in magazines. And movies. And at ball games and on buses and milk cartons and t-shirts and written on the sky. But not in dreams. No siree!”

[–] otter@lemmy.dbzer0.com 3 points 1 week ago

TBF, I believe Warren Ellis beat him to the punch, in modern times. 🤓

[–] solrize@lemmy.ml 2 points 1 week ago (2 children)
[–] piranhaconda@mander.xyz 3 points 1 week ago* (last edited 1 week ago) (1 children)

The aim of both was to plant imagery of a refreshing Coors beer as well as alpine landscapes in the minds of sleepers, to encourage them to buy Coors to drink while watching the Superbowl that was taking place the next day.

While the scientists cited this example as worrying and unethical (especially for those with alcohol addiction,) the open letter focuses more on the potential of this technology as it advances, saying “it is easy to envision a world in which smart speakers—40 million Americans currently have them in their bedrooms— become instruments of passive, unconscious overnight advertising, with or without our permission.”

Oh. Fuck that shit. Fuck allllll of that.

[–] vardogor@mander.xyz 1 points 1 week ago

in 2013 a German train company tried implementing ads via bone conduction in the windows, for when you lean on them to sleep

https://www.bbc.com/news/technology-23167112

[–] Etterra@discuss.online 2 points 1 week ago

And indoctrination. Never forget that Big Brother loves you, even in your dreams.