This is just factually inaccurate corporate shill talk. In windows 10 I had to completely gut the Microsoft store using regedit to actually stop the ads that come directly from Microsoft. And then you can't use the Xbox app (for access to game pass) which is basically the only reason I would want windows to start with (among other things it completely breaks) ... And that's a pc I built with a "clean" windows install.

When it "upgraded" itself to windows 11 despite opting out several times, and being bombarded with more ads and constant bs pop-ups, the last straw broke the camel's back for me. Moved all my computers to Linux only and haven't looked back.

It's nice the EU is doing what it can to curb Microsoft's invasive crap, but it also appears it only helps people in the EU and NA customers still get the bloated "OS" displaying more ads than an old geocities warez site.