531
YouTube tests blocking videos unless you disable ad blockers
(www.bleepingcomputer.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 13 Jun 2023
531 points (100.0% liked)
Technology
37750 readers
317 users here now
A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.
Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.
Subcommunities on Beehaw:
This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.
founded 2 years ago
MODERATORS
YouTube is going to have a lot of trouble enforcing this. Lots and lots of people out there are going to be immediately at work finding ways around this limitation.
We'll make some plugin that downloads the ad and tells Google it was "totally watched and stuff".
"Say the product name into the mic to continue viewing the video"
Hah, that'll be fun on my desktop... I don't even have a microphone.
Oh God!
You might be thinking it's a joke but it's real
https://www.techradar.com/news/sony-patent-would-have-you-yell-at-your-tv-to-skip-commercials
There will be some cat-and-mouse games with blockers and anti-blockers, but the "Nash equilibrium" end result of online ads is that they will be spliced with the content into a single video stream before being sent to you. It's not done now because it's less work for youtube servers not to re-encode, but it can and will be done if youtube clients/browsers with addons keep ignoring downloading the ad video files, or download them but lie about playing them. We'll come full circle back to television yet!
You'll need a DVR for your YouTube. Ironically, when DVRs were a thing for TV, the most reliable method for automatically skipping commercial breaks was cutting out segments with increased sound volume profile XD
The other alternative is total DRM and a war against general computing. We already have HDMI with HDCP encryption in place, next YouTube will demand that only trusted code (that guarantees ads are played) authenticated via a TPM on authorized devices can access their video streams. Netflix and Amazon are already doing it. I can't play either because my devices are too "free" for them.