Eh... Hot pink was very popular among males and females alike in the 80's. I wasn't even aware that they make hunting gear with hot pink instead of orange, and a lot of other people probably aren't aware either. Besides that, they'd need to do a bunch of field testing to see how the deer react to it before any serious hunters would consider it. Even with field testing, there are a lot of hunters that don't want to wear orange.

This headline could be re-written as "Additional colors approved for visibility while hunting in select states", but that doesn't have conflict built into it, which generates clicks and engagement.

Firefox in desktop mode, click the Immersive Reader icon next to the URL bar. it strips out script bullshit and just lets you read the article.

Firefox in desktop mode, click the Immersive Reader icon next to the URL bar. it strips out script bullshit and just lets you read the article.

Or a paywall-free archived version?

The goal of blaze orange or hot pink is to be visible, it's a safety feature to make it clear to anyone you are a human not a deer, also it makes you more visible from the air for Department of Natural Resource to identify you and track hunting activities.

I'm also colorblind.

In university I used to wear what I thought was a dark blue oxford shirt until someone said "wow, it's really brave of you to wear that shirt", which is when I learned it was a strong purple.

I was mortified because growing up I got called gay (which was very much an insult at the time) and made fun of a lot.

I didn't wear it for a while after, but eventually I got over it and the girls seemed to like it, I got asked out by a number of them over the lifetime of that shirt. I put on weight and it got pit stains and I had to throw it away.

Nobody ever made fun of me forwearing that shirt, at least not to my face.

Yeah, see I always shoot at the animals wearing pink vests.