It's shit like this that is why we need consumer privacy right to own your own data laws.
It's bad enough that the governments spy on you.
It's absolutely abhorrent that individual companies owned by investors (who have an explicit drive to earn more money this quarter than they did last quarter) can spy on you to attempt to target and manipulate your buying preferences to spend more money on them.
This age of being spied upon is either going to become such a norm that it will be weird that people had issues with it in the future, or they're finally going to fuck up some irrevocable way and make everybody wake up and realize that we don't need every single motherfucker and who has a dollar in the game looking up our booty holes to determine what the fuck we just ate.