The author of the article seems to be jumping through hoops to make Apple sound good and avoid mentioning the crux of the problem: users have to be informed of what tracking they're agreeing to - or denying - and once someone gives/refuses consent you're not allowed to keep badgering them about it, but because Apple's prompt is so fucking vague and generic it fails at the 'informed' point, so the app has to ask again. Apple's prompt isn't about empowering users or respecting GDPR: it's just an interruption that tried to manipulate users into thinking that Apple is on their side.
this post was submitted on 23 Dec 2025
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Itโs 115m. Itโs not huge. Or massive. Itโs a rounding error for them. There are 4 countries on the planet that have a larger economy, apple is larger than every single other country. Appleโs market cap is 4 Trillion. They are fine.
I'll admit actually this time I'm in Apple's favor. Personally I don't think there should be any tracking even opt-in but it's good they give people a way to opt-out.
It's interesting that Apple didn't choose to make App Tracking Transparency include the GDPR regulations.
Yeah well fuck Italy on this one, this sounds like big ad hold office there. Then they have the nerve to complain that Apple doesnโt track users across websites so thatโs unfair to apps that do. Get wrecked.
Ps. For those saying macrumors is some unknown site- itโs been a reputable Mac news and rumor tracking site for nearly 30 years, so get bent.
Italy is ruled by fascists. OG, Mussolini-heritage fascists. Are we really surprised?
I can't fathom any of the pro Apple comments being human beings, given it takes an exponentially stupid imbecile to not understand Apple implemented the same feature as GDPR and went with an added Apple branded one to hide the fact they were following local law. In fact, the biggest issue here is the small size of the fine. We should hurt US companies for their outsized role in bringing fascism back to our land!
The regulator also found that the App Tracking Transparency rules appear capable of generating financial benefits for Apple, even though the feature applies to its own apps as well. The only reason that Apple apps do not show an App Tracking Transparency prompt is because Apple does not track user activity across other apps and websites.
"You're unfairly competing with us by not doing things customers don't want us to do!!"
Fucking cry harder.