this post was submitted on 23 Dec 2025
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“The generic thought when people think about concept art is the polished, very highly rendered work that companies often share towards the end of production.”

“That isn’t what a concept artist does day-to-day.”

“More than 50% of their time will be spent reference gathering,” he said. “Part of that is gathering images, but that also includes reading articles, watching media, assessing the competition, watching videos about the way things work, consuming scientific papers, literally anything vaguely related to the project will be gathered by concept artists, sometimes in a repository like Miro or Slack or Pinterest, but always in the head of the concept artist.”
. . .
“Something that I have found difficult for non-artists to understand is that the ‘early messy stuff’ that non-arty folks insist can be ‘fixed by a human artist later’ is where the best work is done. You cannot brute force your way to the end conclusion of an idea – you gotta work that out.”

Vitally, concept artists were keen to convey that their jobs don’t simply end when the pre-production phase of development is over. Their work continues throughout a project, which makes their internalised bank of influences and references vital to maintaining consistency – not just visually, but also when it comes to world-building and even informing gameplay systems.

“This is what allows [concept artists] to draw stuff fast for production, how they sort between ideas that fit or don’t fit within the aesthetic constraints of a project,” said Kirby Crosby. “In a pinch, we will regularly be drawing scribbles in 1 to 10 minutes that gets a basic idea across.”

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[–] BilduEnjoyer@hexbear.net 11 points 1 day ago

Google images used to be my go to for getting reference material and now it's worse than useless. I've found myself using photography books in the library again because of the amount of AI slop congesting the photo feed.

[–] marxisthayaca@hexbear.net 5 points 1 day ago

Barnes and Nobles has a bunch of table books on myths, weapons, fashion, architecture etc. that I always look at as possible reference libraries.

[–] Damarcusart@hexbear.net 10 points 1 day ago (1 children)

Yes! Agree 100% with this. Not a concept artist myself, but I have been asked to design characters for people and I have had people use AI to get a "general idea" of the character and I basically have to go through it bit by bit and redo every part of the design, to the point that a written description by them would just make it far easier.

[–] RedSturgeon@hexbear.net 8 points 1 day ago

Can you imagine how annoying this is when your boss starts using AI and thinks they've mastered it already. "We don't need to go through the process! Look this thing makes way more polished designs much faster than you silly! Just edit these a bit to make them look good and we're good :D"

And the thing is it's been happening even before AI, where choices are based on whatever gets the most clicks or the most watch time. AI just makes it much much faster. But people will get tired of the same old design, unfortunately we might end up in a world where, with no one left, who knows what made art beautiful in the first place.

[–] marxisthayaca@hexbear.net 6 points 1 day ago

I’ve been using pinterest for years.

They need to start using books and life drawing again.

[–] built_on_hope@hexbear.net 8 points 1 day ago

Excellent read