I wonder if advertisers have been leaving Reddit and if so, how many? I've honestly never seen a social media website/company ask for advertisers like this tbh.
I'm not a lot on social media to begin with, so I'm not sure.
Well few days ago their valuation by I think Fidelity got cut from 10b to 5.5b. That should tell you something
That was before the whole clown show. The valuation cut was dated May 31st
Even better.
Steve Huffman just following the footsteps of Elon Musk, during a recent interview Spez said he liked what Musk was doing with Twitter.
Twitter has lost 59% of their advertisement sales since Musk bought it.^[1]
Major woof if true. u/spez is a true big brain business man.
The cut was multi-staged and started middle of last year. The most recent cut was relatively small (10-15% iirc). As others have pointed out, that reduction doors not take into account the recent self-inflicted wounds.
I've heard unsubstantiated claims that traffic to the advertiser portal has dropped ~40% since the protests started
I personally reached out to about a dozen advertisers, urging them to reconsider their marketing efforts on Reddit. After privatizing the subreddit I had moderated for 12 years, it seemed like the next logical step.
Step 1: Announce very unpopular changes Step 2: Ignore backlash, go through with the plan Step 3: Predictably, lose users and advertisers Step 4: ???? Step 5: Why advertise on reddit?
Them: yes
Lemmy users: No
Lol would love to see Lemmy ads on Reddit
NGL the random Sync for Lemmy that landed on my front page might as well have been an ad for Lemmy. I don't even use Sync but it led me here.
Ah nice it’s already happening then, welcome aboard!
That was scary. Thought Lemmy had ads already!!
I’m fine with ads. It costs money to run servers and build out the platform.
I’m not fine with the absolutely sleezy way spez handled the api changes and the ridiculous price. Utterly disrespectful to the mods, third party app devs, and Reddit users.
Lol you know a website is running out of advertisement because they start promote their own website 😂 lol
It’s fairly reasonable to assume advertisers are leaving. This isn’t one of those controversies that has two sides, it’s just Reddit being shitty because they want to make more money, and mods, users and disabled people on the other side being annoyed with Reddit.
There’s very little for advertisers to lose by redirecting their ad budget elsewhere, but if they stick around there’s a risk that annoyance spills over to them.
It also doesn’t take much for marketing teams to make a change - they do it all the time to stay on the right side of controversies and avoid things they don’t want to be associated with.
A quote that always stuck with me was: "'Your ad here' signs are proof that the ad spot doesn't work well, otherwise someone would have put their ad there."
🤢
I logged in to reddit on my computer the day after rif went dark, and there were noticeably fewer posts on the front page. I think only 8 or so posts were above 10k upvotes. I wouldn't be surprised if advertisers are pulling their ads in response.
I've been wondering what is like over there, I hope it's apocalyptic
Honestly? As another user noted, it's just boring. Not nearly as much is getting posted, and the comments are reminiscent of the days when we'd scramble to write "FIRST" in the comment section. It doesn't feel conversational, if that makes sense. Like people are talking at each other, not with them. Also lots of "lol nothing changed, why was everyone making such a big deal?" But then the front page is mostly politics, shitposting, and recycled ask reddit questions. Not a monumental change, but definitely lower in quality, imo.
I wvisited to see what it's like, but I didn't log in. Pretty boring place, mostly links from like, CNN, The Guardian, etc. Different subs trending, often with very boring political opinion stuff and sports.
Advertisers may not notice a difference, sad to say. The people wso stayed are exactly the people they want.
Wait… Reddit has ads?
Ya. That is a large part (not the only reason) of why Huffman gambled and lost on killing 3rd party apps. People using Apollo, or any other app that wasn't the trash official app, weren't getting ads at all or were giving their ad dollars to a third party. By killing third party apps, that forces anyone who actually wants to use Reddit to use the official suck ass app or the garbage desktop site which also had alt options that used the API. When users are funneled into only using official Reddit products, that means they're only consuming ads that Reddit makes a profit from.
I used Bacon Reader for almost ten years. It didn't have ads for half a decade and when ads did come, it was a non intrusive banner ad at the bottom. The Reddit app is riddled with obstructive ads. So is the website unless using an ad blocker. Reddit when used the way the admins want, is just one ass blast of shitty ads.
Hats off, that's both an argument for the use of third party apps and for eliminating third party apps at the same time...
You: why eat dog shit.
US : Yes.
I saw that on my few last days on Reddit. I was wondering about their rates b/c I was wondering what it would cost to take out an ad calling spez a complete twat.
We should all club together and get some ads for the fediverse on there.
The best ad I saw for Reddit (back before the grand Digg migration) was one day, everyone agreed to stop posting direct links to articles and instead post the links to the Reddit discussions for said articles.
Suddenly, one day, the entire Digg feed was links to Reddit.
We should do the same thing (on say 8/1) to give time for the different federated instances to get accustomed to the higher traffic, more activity on the feed, and more people to welcome the future Reddit refuges, just like Redditors once welcomed us during the Digg 4.0 exodus.
I keep seeing this as well. Probably the most frequent ad I've seen.
What is it supposed to mean?
It means "Yes, that is the correct question to ask. Really think it through because we don't have an answer for you."
Am I wrong in thinking this is sad as hell? Like seeing an old faded billboard with the same "your ad here!" text that's been there for ages.
Ran out of advertisers, Why? Because we made some really "great" decisions at reddit!
Strong "Hello fellow kids" vibe
I though I was going crazy for a second and I thought I went back in time and I was on Reddit via Apollo
Reddit is always hitting itself. Cause if they turn back the changes now, they'll still have lost the trust of mods and users (it's too late for it now, we're past that point)
Having tried to use Reddit advertising for business (a national company), it really wasn’t very good. They had very poor targeting and algorithms.
Reddit has attempted, multiple times, to reach out to Andrew Tate to partner with him on advertisements, including twice while he was imprisoned.
I know this because their numbskull marketing folks can’t proofread the email address they’re sending outreach to, and I received the outreach emails as a result. Thanks, Reddit!
Welcome to !reddit. This is a community for all news and discussions about Reddit.
The rules for posting and commenting, besides the rules defined here for lemmy.world, are as follows:
Rule 1- No brigading.
**You may not encourage brigading any communities or subreddits in any way. **
YSKs are about self-improvement on how to do things.
Rule 2- No illegal or NSFW or gore content.
**No illegal or NSFW or gore content. **
Rule 3- Do not seek mental, medical and professional help here.
Do not seek mental, medical and professional help here. Breaking this rule will not get you or your post removed, but it will put you at risk, and possibly in danger.
Rule 4- No self promotion or upvote-farming of any kind.
That's it.
Rule 5- No baiting or sealioning or promoting an agenda.
Posts and comments which, instead of being of an innocuous nature, are specifically intended (based on reports and in the opinion of our crack moderation team) to bait users into ideological wars on charged political topics will be removed and the authors warned - or banned - depending on severity.
Rule 6- Regarding META posts.
Provided it is about the community itself, you may post non-Reddit posts using the [META] tag on your post title.
Rule 7- You can't harass or disturb other members.
If you vocally harass or discriminate against any individual member, you will be removed.
Likewise, if you are a member, sympathiser or a resemblant of a movement that is known to largely hate, mock, discriminate against, and/or want to take lives of a group of people, and you were provably vocal about your hate, then you will be banned on sight.
Rule 8- All comments should try to stay relevant to their parent content.
Rule 9- Reposts from other platforms are not allowed.
Let everyone have their own content.
:::spoiler Rule 10- Majority of bots aren't allowed to participate here.
