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Influencers, bouncers and lines around the block: How viral queues took over London
(www.the-londoner.co.uk)
I imagine that if one’s a conventionally attractive, gym-toned extrovert, queueing for 45 minutes at a gentrified fast-food joint, bantering/flirting with other good-looking people and maybe spotting a celeb or two has a gacha-capsule intermittent-reward appeal to it.