this post was submitted on 20 Feb 2026
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8
Sky News Australia rebrands as News24 (www.mediaweek.com.au)
submitted 1 day ago by zero_gravitas@aussie.zone to c/news@aussie.zone
10 comments fedilink hide all child comments
 

The rebrand coincides with the opening of a new broadcast centre at News Corp Australia’s Sydney headquarters, officially launched by Prime Minister Anthony Albanese and NSW Premier Chris Minns.

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[–] tombruzzo@aussie.zone 6 points 23 hours ago (1 children)

Crazy albo would turn up when this news station is the most actively hostile towards him

[–] Gorgritch_umie_killa@aussie.zone 2 points 19 hours ago

They really need to structurally put the boot into those cunts while they have the chance, because Murdoch press will be dancing on their graves when this governments time ends.

[–] No1@aussie.zone 4 points 1 day ago (1 children)

I was wondering if they are rebranding because people were viewing Sky News as being allegedly misleading, useless opinion and propaganda posing as news, so they needed a fresh start.

But based on people I know who watch Sky After Dark etc, I don't think that would be the case.

[–] zero_gravitas@aussie.zone 4 points 1 day ago (1 children)

They're rebranding because their licensing deal to use the name hasn't been renewed by the UK Sky News, because the stuff you mention damages the brand:
https://tvtonight.com.au/2025/08/sky-news-facing-name-change.html

[–] No1@aussie.zone 2 points 3 hours ago

Interesting - because I barely pay any attention to it- but UK Sky News is owned by Comcast, with the Roberts family being largest shareholders while inn Australia former Sky News remains in the Murdoch stable.

Meh, is.Lemmy the only place.not owned by billionaires?

[–] SarahFromOz@lemmy.world 8 points 1 day ago

“While our name is changing, our brand of news isn’t,” he said.

More shit than a blocked toilet in a pub after a week of cleaner's strikes. Is that the brand?

[–] SaneMartigan@aussie.zone 3 points 1 day ago (1 children)

"Sly news" was just catching on dammit.

[–] eureka@aussie.zone 3 points 20 hours ago (1 children)

NewsPlentyFlaw doesn't have the same ring...

[–] SaneMartigan@aussie.zone 1 points 1 hour ago

Spews24 tho...

[–] MalReynolds@slrpnk.net 2 points 1 day ago

"news"