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The number of times I've clicked "no, I do not want Prime" or some variant thereof on Amazon is insane. At least early-one, the option for Prime was generally pre-checked.
I don't know about tricking people, but they definitely made it extremely obnoxious not to subscribe.
I've been a prime member since they offered it. It's gone up a bit since I started but they've also added more value to it. Prime video is nice as an "extra". Prime subs for twitch. Same day, overnight, 2 day shopping either for free or trivial cost. Their returns are fairly painless.
I have never even thought about cancelling it. Is it that hard?
I guess I've also never experienced being "tricked" into subscribing.
If you aren’t subscribed literally every checkout has it checked “try prime for freee for 7 days and get free shipping”
Eventually I messed up checking the “no I don’t want prime, give me regular shipping rates” and resubscribed.
I cancelled mine and in my experience wasnt hard i think just going to account, pressing "prime membership" then cancel then it was like "are u sure you wanna cancel :(" then press cancel again then done and get an email BUT
I think this article is about the U.S.A. so the experience might be different there
I cancelled recently (i had a free trial to get something quickly and then cancel it) so maybe whatever they were doing to make it difficult already stopped by then
Also I agree with someone who says they really really try to get you to get it. Now Amazon also keeps trying to get me to get a business account?
you haven't experienced it because you were already subscribed.
I’m curious how difficult it is to cancel a Prime membership nowadays. I’ve canceled twice in the past, and as I recall it was just a matter of clicking an easy to find link. Has the process changed?
It leads you through 3-4 different pages, hides the "Yes, cancel" button in different areas, and gives a lot of "Keep subscription" buttons with different wording.
It's not difficult, but at multiple steps you think you're done but your not. I had an issue a month or so back where I thought I canceled, until I saw a prime charge on my account. I imagine for someone not used to some of the tactics it's pretty bad.
Thanks, that’s really interesting. The cancellation process used to be much more straightforward. I wonder when they changed it.
Finally, Lina Khan has been a breath of fresh air, here's hoping she's there for a long time. she's got quite the backlog to address.