Supernatural was originally created by Within, the immersive technology company founded by Chris Milk and Aaron Koblin, before being acquired by Meta in 2023. The new company, called Supernatural Health, says it plans to launch a new Supernatural experience on Quest this fall. In its FAQ, the company describes the new version as retaining the “same coaches, same DNA, same mission” as the original service, while also making clear that the transition will not simply continue the existing Meta-owned platform unchanged.
The announcement comes five months after Meta halted development of the service. In January, the company said Supernatural would no longer receive “new content or feature updates” as part of a restructuring that also saw multiple VR studios shut down. At the time, UploadVR reported that subscribers could continue accessing the existing workout library, but the coaches who helped define the service would no longer appear in new content.
While the existing workout library remained available, Meta's decision left the platform's long-term future unclear. UploadVR later reported that Supernatural continued ranking near the top of the Meta Quest charts even after Meta paused content updates and laid off much of the team behind it. The same report noted that Supernatural’s subscription model, brand recognition, and strong engagement made it one of the few clear consumer success stories in VR fitness, even as users began exploring alternatives.