You know… in all my time upon this earth, I cannot look back and think of a single instance where I thought: “Gosh, this advertisement which has inserted itself in between me and the desired content has actually made me want to go purchase that product.”
Ads are effective, sadly. And why so much money is poured into them. I believe there are a few effects at play but the direct, see and ad and want to go buy it now is only one ofbhem that mostly only affects some people, or a lot of people occasionally.
I think a bigger effect is familiarity. You are far more likely to pick a product you are familiar with or have seen before over something younjave never heard of. Even if you have only ever seen it on advets and completely forgotten that you have ever seen ads for it. So even if you don't think they work on you they likely do without you realizing, at least enough of the time on enough people that make them worth while running.
I think a bigger effect is familiarity.
Bingo. It's not about making you buy something right now, it's about brand recognition and such.
To wit, if you listen to podcasts, do a little thought experiment. Name a VPN company.
Was it "Nord VPN"? Ads work.
I think ad space sellers wildly overestimate the effectiveness of ads and google has made it far worse with targeted ads. People have gotten used to saying things like "ads work" and "brand recognition" but does anyone know the numbers? Or is this just repeating some phrases you've heard?
I don't know the numbers myself, but I'm quite skeptical.
Let’s see some numbers that ads work.
Companies have tested this. A DIY chain ran an ad and people complained it was annoying, so they stopped running it. Their sales started to decline. Started running the ad again and sales went up.
Probably you're not the target audience and just collateral damage in the ad war, but for the population in general they work.
Just because I have heard of NordVPN doesn’t mean I’ll necessarily use it (in fact I use arch mullvad, btw.)
No it does not mean you will pick it. It means you are more likely to pick it. Given all else being equal you are vastly more likely to pick something familiar than something unfamiliar. And it all comes down to trends and statistics. The hope is that more people will go for your brand that leads to more sales then the cost of the marketing in the first place. You might not go for NordVPN for other reasons, but can you say that about every product you have been advertised to? If anything the more you know about a product the less advertising will affect you in the familiarity sense - these adverts are not so much meant for you as they are for people not familiar with VPNs at all.
But there are a lot of studies on the topic like this and this meta analysis that seem to conclude that advertising is effective. And there are a lot of studies on what various aspects of adverts make them more effective. I am yet to see any research that says adverts are ineffective overall, though I have not dug that deeply into it.
These subconscious effects are indeed the most effective ways for an ad to work. However, if an ad is obnoxious enough for you to remember, it can get you to actively avoid the advertised product as well.
Ads work. These companies wouldn't spend millions in them otherwise. Consumer behavior is among the most studied psychological phenomenoms in the world. If you show an ad to one person it's near impossible to tell if it had an effect or not but show it to a thousand people and you'll see it.
That's not how ads work.
Yeah I feel mostly this way too, but the data is solid, ads are effective. Even on me, very rarely. And I'm the type of person who doesn't ever click ads, out of spite. Even if it's exactly what I was already looking to actively buy. But every now and then they give me an idea that I pop open a new tab, research, and then buy.
At least one popular ad blocker, AdBlock Plus, won’t be trying to get around YouTube’s wall at all. Vergard Johnsen, chief product officer at AdBlock Plus developer eyeo, said he respects YouTube’s decision to start “a conversation” with users about how content gets monetized.
Shitty AdBlock Plus.
ABP has always been a shitty adblocker because it's meant to make money rather than actually block ads effectively. They've been accepting money from ad networks to allow their "unintrusive ads" (an oxymoron) for over a decade now, and I'm sure Google is paying for this to happen now.
And I am fucking loving it. With this move, Google has effectively started an arms race between the team they have implementing this Adblock-blocking crap and the vast majority of the technically competent internet users in the world.
Unless the rules of how the internet works fundamentally change, Google is not going to win.
Why do you think they were pushing so hard for WEI? They did try to fundamentally change how the internet works.
YouTube can't win this race when they don't control the platform you're viewing it on. You can always install 'something' to get around it.
The solution to that is to control the platform using Chrome, Android etc.
YouTube's end game is baked in ads. There are streaming services that already do this so it's not impossible. It would not surprise me one iota if YouTube isn't working on this now.
Once this happens, I suspect that the last round of people that have been holding out to subscribe to premium will either cave and do so or people will simply abandon YouTube.
Baked in ads run counter to googles entire ad philosophy though, to say nothing of the technical challenges that poses. Googles big selling point right now is targeted ads where the ads they serve you are based on your activities that they've tracked. With baked in ads every viewer of that stream gets the same ads, so while they could traget ads based on the contents of the stream, they would no longer be able to target the ads at specific viewers.
There's also the problem that baked in ads are in many ways actually easier to skip. There are already extensions like sponsorblock that can skip specific segments of videos, and if it's not served as a separate stream it will be more difficult to give special treatment to the ad portion of the video.
Baked in personalized ads aren't impossible.
I can't remember which streaming service it was (I want to say Tubi?) But they had baked in personalized ads. The technology isn't far fetched and certainly possible with what youtube already has.
Sponsorblock only works on specific, known timed segments.
Say a video you want to watch has 8 places that YouTube can put up an ad (as determined by YouTube). Out of those 8 places, it decides to serve 5 ads. But the ads are of different lengths.
Sponsorblock can't block those ads.
I'm not saying people won't try but YouTube has all the information it needs to serve intrusive ads. And, I hate to say it, but they have the market dominance to pull the rug under premium subscribers feet because you know that in a year or two, they are going to start serving ads to those people too.
Twitch has increased their ad blocking techniques for the last 3 years or so. Twitch has been a lot more advanced and aggressive with their method. Yet, there are still ways to subvert the ads on twitch. If I didnt read lemmy, i wouldnt even know youtube was doing anything. I have just basic adblocking ublock
Although every once in a while, twitch will release a new technique and it might take 24 hours to solve.
"against all odds" lmao what. Anyone who's been paying attention since the dawn of the internet would know that youtube isn't winning this one. The odds were 100% in the favour of the hackers.
the "open source hackers" are always going to win this one, for a simple reason. if the data of the youtube video is handed to a user at any point, then the information it contains can be scrubbed and cleaned of ads. no exceptions.
if google somehow solves all ad-blocking techniques within browser, then new plugins will be developed on the operating system side to put a black square of pixels and selectively mute audio over the advert each time. if they solve that too? then people will hack the display signal going out at the graphics card level so that it is cleaned before it hits the monitor. if they beat that using some stupid encryption trick? well, then people will develop usb plugin tools that physically plug into the monitors at the display end, that artificially add the black boxes and audio mutes at the monitor display side.
if they beat that? someone, someone will jerry rig a literal black square of paper on some servos and wires, and physical audio switch to do the same thing, an actual, physical advert blocker. i'm sure once someone works that out, a mass produced version would be quite popular as a monitor attachment (in a timeline that gets so fucked that we would need this).
if that doesn't work? like, google starts coding malware to seek and destroy physical adblockers? then close your eyes and mute your headphones for 30 seconds, lol. the only way google is solving that one is with hitsquads and armed drones to make viewers RESUME VIEWING
as long as a youtube video is available to access without restriction, then google cannot dictate how the consumer experiences that video. google cannot win this.
It's how we did it with MythTV and over the air or cable tv. The algorithms will just save a file in post, that has the ads removed. And that was 15yrs ago.
To ad blockers, thank you for your service!
Against all odds
lol someone hasn't been paying attention to how this stuff generally works...
What Google seems to forget or simply not care about is I can always just... leave.
I used reddit a lot more than I use YouTube.
If enough viewers and content creators were to jump ship, they'd scramble to change their tune.
That's a big if though. Unless an actual creator-exodus happens, it's not going to happen.
I remember the mini-war between AOL and third-party IM clients. There were days where AOL would send 15kB patches to AIM multiple times a day to break compatibility with the other apps. And they would then fix it within hours.
In the end, AOL gave up.
Don’t be evil turned into straight up evil with Manifest V3. Already switched to FF as my primary and started shifting my use of Evil’s services.
"against all odds" my left asshole. This is always the way of hacker vs defense, it's always an arms race and the attacking side always has the advantage.
Meshkov said that assessment [that scriptlet injection is the only reliable method of ad blocking for youtbue] is accurate if you limit yourself to browser extensions (which is how most popular ad blockers are distributed). But he pointed to network-level ad blockers and alternative YouTube clients, such as NewPipe, as other approaches that can work.
How exactly do these youtube front ends survive Google anyways? Why can't Google simply block all the traffic coming from these front ends in order to kill them off entirely? Kind of interesting that some ad blockers are having a hard time being effective on YT while these front ends seem to be having no issues accessing videos on the site.
Client side versus server.
To use a metaphor: the internet is a mailperson, and a YouTube video is a package. The mailperson hands it off to me. Then I have to fumble with opening the box to get the item inside.
Well, let's say I have a butler. The butler can take the package from the mailman, and rip out all the unnecessary stuff, and give me what's inside the box. The butler is adblock.
YouTube/Google cannot mess with my butler. Why? Because it's outside of their power. They can try to do things like force a signature before giving me the package. But guess what? My butler can sign off my package. YouTube knows to get to me, they have to go through my butler - period.
So there's no "blocking traffic" because once the package is sent, they have to deal with my butler. And they can make all sorts of detectors on the package, but we'll keep finding ways to bypass it and convince the package that my butler can totally sign for me.
There is no way to determine if the request comes from an alternative frontend or a legitimate user. Even if they start blocking all public instances of alternatives, which is highly unfeasible since most of them use VPN and blocking all VPNs is extremely restrictive for legitimate users too, you can host them locally.
Anybody who thinks this is "against all odds" doesn't understand the Internet very well.
Against all odds, open source hackers keep outfoxing one of the wealthiest companies.
sigh developers will ALWAYS be able to outsmart companies stealing from others.
I was gonna say, the Internet wouldn't be what it is today without those so-called open source hackers. They're the giants that Google and all the rest are standing on the shoulders of.
Against all odds? This is a game that's been going on for year, hacker vs Corp, and the hacker always wins. Same shit as anticheat in games, it's a constant arms race but the hacker is nearly always a step ahead.
Another day and another opportunity to say. Stop using youtube. Thankyou, and goodnight.
Open source Hackers FTW!
Please donate and keep Open Source as it is
my wife watches a lot of youtube via PS4, so ads aren't blockable. but she discovered when an ad starts playing if you go to the 'i' icon, select you don't want to see this ad, then click resume video, the video starts playing again. not exactly a blocker and requires those manual steps, but beats watching 30 second unskippable ads every 5 minutes
This is a most excellent place for technology news and articles.
