this post was submitted on 17 Mar 2025
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Man, after decades, why does GIMP still have a marketing problem?
Just visit https://www.gimp.org/ and compare it to https://www.adobe.com/ca/products/photoshop.html
Just assume both did exactly the same thing and cost the exact same amount (free or otherwise). Which would you choose based on their website?
Why does GIMP (and pretty much all FOSS) have to be so secretive about their product? Why no screenshots? Why not showcase the software on their website?
It's so damn frustrating that every FOSS app appears to be command line software, or assumed that the user knows everything about it already.
Devs, you might have a killer piece of software, but screenshots go a long way to help with gaining interest and adoption.
Krita.org does a nice job of showing off their work and so does Blender
They're not flashy, but they definitely make me want to download them and check them out.
Yeah, I never got into illustration or 3d art/animation, but I sure as hell know what Blender is!
It's quite the testament that the Blender name is known to the masses (hope you don't mind me calling you the masses)
The whole skateboard community thrives on it where I'm from, especially in this age of everyone wanting their own skate vid.
Wow. For editing purposes ?
Yeah! I got a couple of them into it when people came to me asking how I do my own edits, and from there it seemed to just be word of mouth.
Thankfully I helped the first through get the basics down and they then passed that knowledge on and so forth, so it's worked out pretty well. A bunch of broke ass skaters will learn anything as long as it's free, it's why we spend most of our time falling.
How is Krita? I’m on a Mac and my biggest problem with Gimp and Inkscape has always been lack of MacOS integration. Mostly with the UI but even shortcuts were wrong when I tried it. And the mouse/trackpad gestures were the dealbreaker.
I use Pixelmator, which hopefully continues to be a well developed pay once app, even though Apple just bought them. That and Sketch get me all the design tools I need for 2D and web.
Your first problem is you're using a Mac. But beyond the obvious trolling, Krita excels at painting and is getting better at text as well -so far text tools have left to be desired but they've been working on a revamp for some years now, probably coming rather soon. What I find lacking as a daily user (I do illustration in Krita, animation in Blender) is the general image manipulation tools. Transforming, snapping, transform masks... are often either lacking in flexibility or poorly performing. I use Affinity Publisher on the side for compositing my illustrations with text for print or web, I wouldn't be able to rely on just Krita for that. But for painting, it's absolutely fantastic -performance wise, usability-wise, the shortcuts are so well thought out it's a joy to use. It's really made with painting in mind. If you like using filters, they have a good G'mic integration with hundreds of builtin filters. I can't comment on their mac builds though, you'd have to try them yourself.
I don't know about the Mac experience specifically but Krita was incredibly intuitive as someone who hasn't touched creative software in about 15 years. I downloaded it a couple of weeks ago, doodled a little, then remembered I suck at digital drawing and closed without saving
Be the change you want to see.
I actually like the GIMP website homepage more than the one for photoshop.
Its simple and efficient. If I want to know more I would go to documentation or tutorials.
The photoshop site just looks like a random squarespace template with a bunch of stock photos.
See, that's not normal, though. You shouldn't need to "dig deeper" to find out what a product is or what it does.
The well-designed homepage should simply tell you that within seconds of visiting. Any additional clicks should only be to "learn more", but not to learn about.
If this was an analogy, imagine a street lined with restaurants.
On one side you've got "Vinny's Italian Pizzeria", "Joe's Burgers and Fries", and "Mary's Bakery and Treats". Each has posters of what they sell posted on the windows, and a QR code to their online menu.
On the other you have "Sal's Food", "Frank's More Food", "Sal's". The windows are either covered in brown paper, or have stock images of "food", but nothing specific about what they actually make. To learn more, you have to go inside, ask someone for a menu, wait for that menu, then have a look. But the menu lacks photos! You either have to know what they are describing to you in the menu, or you would have to have already dined there before.
Does the latter experience sound good? Because that's how too many open-source projects present themselves, and it's to the loss of the volunteer devs and their potential user base.
Yeah… I was expecting a much larger contrast. Give me the one that doesn’t start off with several popups.
I feel like the Adobe marketing is somewhat pointless. Anyone that has been in the target industries for any amount of time already know the deal.
GIMP is not Photoshop. They are not competitors. It's a difficult transition. I'm not sure we should even bother drawing a comparison.
I've used Photoshop since 1992. I know, I'm old. I started using GIMP about four years ago. I recently got to the point where I can function.
Money and momentum is a motherfucker. Adobe has fuck you money. GIMP has volunteers. Those that don't like their site should volunteer time or money.
Edit: fwiw I like the GIMP site better too.
You're welcome to contribute your experties.
I wish I could, but this is a systemic problem, not a problem with one individual project.
Is the mindset that anyone looking for open source, FOSS, or Linux stuff is already tech-savvy enough to know exactly what they are looking for based solely on a text description?
I think it's more so that the kind of people contributing to these projects are on balance not that interested in doing the marketing work.
You can if you wish. You just choose not to. Like so many of us. If more did volunteer, the problem would disappear. It's that simple.
Agree, however on clicking the photoshop link was first hit with 2 popups before I could see the page.
FOSS projects are often labors of love.
Nobody who isn't completely deranged loves marketing.
Me: Hello niece, what career will you embark on once college is over?
Niece: Marketing.
Me: [audibly] Ah, I see. [inaudibly] Where did our family go wrong???
Idk if GIMP has a marketing problem but I definitely agree that FOSS projects should add screenshots and a description of what the program does to their website and repo. It really annoys me when someone links a piece of software and it just doesn't say what it does and there's no screenshots that would make it easy for me to see what it looks like and how the UI is structured. When there's no screenshots I'm rarely even interested in trying it out because, even with a description, I don't really know what it is. Like, I wouldn't be interested in a car based on only a description, I'd have to see a picture of it too.
This is a frequent source of frustration for me, too. Can't even tell if it's cli or gui a lot of the time, based on the documentation. If I could just see what it looks like, I'd have a good idea right away of whether it might meet my needs.
Actually I would pick GIMP.
Really think only thing I would like to see is some screenshots and examples of using the tool, rather than just info on what it does. But the Photoshop page barely has this, just a few examples of the AI tools.
I mean, tastes are different, but I really did not like the photshop page design.
Taste aside, you can easily see what features Photoshop has, rather than guessing, right?
I should have used a FOSS example, since Adobe is just bad in general (users saying the page has pop-ups, etc.).
I don't know man, I think the Photoshop homepage reeks of corpo crap, whereas the Gimp homepage does a good job at cleanly presenting the program in a quick way. Maybe I'm just used to FOSS, or already too allergic to corporate software, but going by the homepage design, my preference is obvious, there's not even a contest
I would have to choose GIMP (in spite of this awful name) because that page loaded without javascript and the photoshop page requires me to enable javascript.
I know I'm being a bit facetious, here, but... Adobe can afford to hire full time front end devs and designers. FOSS projects can't really compete with Adobe's investors.
LOL. Brother, I get what you're saying, but I think you missed the point. If Random User X is just looking for an image editor, and they are presented with a few options they know nothing about. Do you think they're going to even bother with the one image editor that doesn't have any screenshots?
Just another comparison, a little more relevant: https://www.rawtherapee.com/
You know EXACTLY what it is and what it does within about 2 seconds. That would be more than enough information for someone to at least make the effort to download the software.
Unless 3.0 has solved it, the gimp has a steep UI problem and a learning curve such that mass appeal on the website would be inappropriate anyway. I love it but I love it because I've been using it my whole life and know it very well. Foss in general struggles with useability due to a lot of hard to overcome problems - mainly, that by the time someone is ready to contribute to any given foss project, they're already intimately familiar with its foibles and probably have strong opinions about what UX elements are sacred cows and should not be fixed.
Well, it has solved it in large part, yes. Tablet pen buttons are correctly recognized on Windows at last, GTK3 allows panels to be dockable pretty much anywhere, the interface looks generally sleek.
Now perhaps you could specify what aspect of the UI you find problematic, otherwise it's hard to respond to such a vague statement. Imagine you're a developer, and you read a piece of feedback that says "the gimp has a steep UI problem". Where do you go from there ?
The photoshop page doesn't even have a download link.
0/10 would not download.
Gimp doesn't have a marketing problem. Its well known its just that not many people like it. It is not a nice program to use. I think gimp3 fixes a lot of the janky ui but I'll have to try it out again
Yeah, every time I have ever tried Gimp, attempting to do anything felt like someone had purposefully been contrarian and made every operation work in the hardest and most confusing way.
And someone may say, "well, you just have to learn it!" OK, sure. Or I can use something that makes much more sense from the jump like Affinity Photo. (Yes, I know you have to pay for it, but it's worth it. Yes, I know not everyone has the money to do so.)
Open Source software is not a product that needs marketing.
The devs making Gimp gain literally nothing from you downloading and using it.
Stop applying capitalist logic to one of the few aspects of life that haven't been monetized yet.
That's highly debatable.
Surely, if nobody is using the software, then there's no incentive to keep making it.
Marketing generates interest. Interest gets users. Users (hopefully) get donations and/or contributions to the project.
Even from a purely practical standpoint, why not be clear and avoid wasting people's time as they try to figure out what exactly a project is about?
I'm not suggesting that GIMP take out Facebook ads. But my god, would a few screenshots kill the project?
Making a tool you or the company you work for need yourself, fun, learning, community, doing good, showing off, status, being remembered, (even if it's just in a circle of 10 people)...
Irrelevant for the vast majority of open source projects, which will never be financially profitable.
Maybe because the volunteers working on the project in their free time are programmers, not marketers or good communicators?
Also, they aren't wasting anybody's time by creating useful software and giving it away for free.
I realize I'm being confrontational towards you, but this mindset of demanding things from people who literally give away free stuff with no strings attached rubs me the wrong way, every single time. And this mindset is much too prevalent, even to the point of harassing, insulting and threatening open source devs for choices they make in their projects.
The devs owe you nothing. If you don't like what they do, simply don't use it.
There are other options out there, but they may come with a $23/month price tag.
I mean, the Adobe website flashed me pop-ups about not being in the right location, about cookies - I would choose GIMP based on this.
I choose FOSS 90% of the time because they are not beholden to the same conventions that compel most for-profit products. A lot of the concerns I'm reading about readability, marketability, etc ring absolutely true for life-or-death for-profit ventures, but there are definitely people who don't mind missing all of that stuff in exchange for good and decent software.
The goal, after all, is to be image editing software, not an advertisement.