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This is my problem with American products. The standards are too low! Sugar is replaced with corn. The cream in ice cream is replaced with oil. Chocolate is replaced with unrelated fats. And it's all legally allowed to be sold as what they're a facsimile of!
At best, there are names like "chocolatey". Bullshit.
My least favourite alternative that Nestle loves is just leaving what it is off the package. So here in Canada, it doesn't say ice cream. It doesn't say anything unless you look for the fine print.
But it's in an ice cream carton sitting a metre away from real ice cream. This is false marketing by omission. If I wrote the laws, this would be illegal.
To be fair, at least currently (until the government fucks this up, too), to be legally called “ice cream”, it has to have minimum milkfat and butterfat percentages. Otherwise it has to be called “frozen dairy dessert,” or whatever.
Citation
You're right; I just don't think the law goes far enough