More like the material reality of all this shit is coming to a head and they can't really respond to it, because the only tool in their toolbox is abstract culture war stuff. They want to bundle people noticing that they can't afford food with culture war shit, so they can maintain some credibility among suburban podcast enthusiasts by pretending to have called it all along, and show that being upset at your inability to survive is the same thing as watching a historical drama with POC in it.

The anti-woke media guys are just as bad as neoliberal media guys in their ability to confront the issues people care about. These mfers miss Woke 1.0 so bad it's not even funny. They wish it was still as simple as complaining about pronouns in bio. That was the kind of shit that would land you a $200k a year commentator job in 2018. That shit is fucking over my dude you're going to have to get a real job like the rest of us because that biting commentary is nothing now.