this post was submitted on 03 Dec 2025
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Marvel's 2025 Box Office Proves That The MCU Has Fallen From Grace - SlashFilm (www.slashfilm.com)
submitted 3 weeks ago by TheImpressiveX@lemmy.today to c/marvelstudios@lemmy.world
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[–] cupcakezealot@piefed.blahaj.zone 17 points 3 weeks ago (2 children)

the mcu was made for early 2010 social media; it's not surprising. social media and the internet is a lot worse off since then.

[–] jacksilver@lemmy.world 8 points 3 weeks ago (1 children)

I think it's really the quality of the movies. They've taken a serious nosedive and there clearly isn't an overarching vision for things right now (you could blame Kang getting arrested on that I guess).

[–] Manjushri@piefed.social 2 points 3 weeks ago (1 children)

Yes, in fact, the CEO admitted this back in May of this year.

Disney CEO Bob Iger seems to think that Thunderbolts* AKA The New Avengers is the start of a new era of Marvel, one that will focus on quality over quantity. Although it seems like Marvel will continue to release about three movies a year for the foreseeable future, they may be pulling back on the Disney+ experiment. While there will still be Marvel shows like Daredevil: Born Again, there seemingly won’t be as much of an emphasis on massive projects that connect back to the movies in a huge way like Loki.

“We all know that in our zeal to flood our streaming platform with more content, that we turned to all of our creative engines, including Marvel, and had them produce a lot more,” Iger said during an investors call. “We’ve also learned over over time that quantity does not necessarily beget quality. And frankly, we’ve all admitted to ourselves that we lost a little focus by making too much. By consolidating a bit and having Marvel focus much more on their films, we believe that will result in better quality. I think the first and best example is ‘Thunderbolts*.’ I feel very good about that.”

The quantity over quality was the approach under CEO Bob Chapek, who is now gone. Brave New World was the last title under his leadership. Thunderbolts is the first movie they've released after that and I would say, while it is certainly no Iron Man, it is definitely an improvement. I hope they do stick to the plan of just 2-3 titles a year from now on and focus on quality. Most particularly, I hope they focus on the writing. Stories and character developement are what they need to focus on.

[–] jacksilver@lemmy.world 4 points 3 weeks ago

Thunderbolts has been my favorite marvel movie in years (probably just a bit above Shang-Chi).

Interesting to see that it may be the result of some changes in their approach to the movies.

[–] Strider@lemmy.world 3 points 3 weeks ago (1 children)

I was never a social media fan or even used something like Facebook and those movies were great and the overarching plot worked well.

Hence I don't think it's related to that but simply that they're making shitty movies now.

[–] village604@adultswim.fan 2 points 3 weeks ago

The quantity of movies they're pumping out is also part of the problem. Hard to get excited about a new addition to the franchise when it's the 12th one that year.