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I never understood why Americans freeze this stuff? Like we have juice concentrates in the UK, be we just keep them as a liquid in a bottle or as a syrup in a little squeeze thing.
This isn't the same as Robinson's orange syrup. It's literally frozen orange pulp and juice that's been concentrated down by evaporating off the water. It's not remotely shelf stable, but what you get is literally the same orange juice you could buy in a box in the store, at a fraction of the cost because you save on shipping weight and packaging. It's amazing stuff and I wish I'd had access to it back when I lived in the UK.
Orange juice, minus most of the water. Add the water back yourself, save the cost of shipping a larger/heavier item, and reduced packaging costs.
It's a relic from another time. For a very long time it was one of the only ways to keep fresh-tasting juice for long periods. There was a time when if you wanted orange juice when it wasn't orange juice season, you would go grab a frozen brick of the stuff out of the freezer.
That or get Tang powder or something, which is pretty far from tasting like real juice.
I think it has the longest life before going bad and it was a popular choice for low income families who wanted to stock up on stuff. I think it also became popular for food banks to hand out as well. Though we’ve moved away from that mostly. I rarely see people buy them anymore and if they do they likely do it by habit because they grew up in a family that used it.
I assume store brands and other brands will still keep making that stuff.
Lasts longer
Here's a great video on why! https://youtu.be/9wSQ9Zk_9gQ