this post was submitted on 13 Feb 2026
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What they want to control is the algorithm that decides who sees what you post.
Everyone thinks that they have a platform, but that's just an illusion, what everyone else sees is decided by the algorithm. It is essentially like a TV station that is personalized to each viewer.
You can manipulate public opinion. This is especially worse with generative AI, as now you can generate content without needing users that would spread message you want to amplify. You just generate the content you want.
This is why billionaires want to control it, because it gives them power to persuade you what to buy, how to vote, what causes you want to support etc.
You as an ordinary person don't matter, when they control the algorithm they can simply mute you.
That's why activism on social media is just an illusion. If you go on the street it is much harder to filter you.
They can only control certain aspects of the variable. They still have parts you can control. They still need their people to view posts and guess what, those posts still have comments.
I don't actually think "they" control it in the way you think. I still think it's profit and engagement based. They feed you stuff based on total user engagement. That's why the are so many bots on the left that keep telling everyone on the left to disengage or quit the major platforms. They want to rebalance the algorithm to their content.
It's a numbers game. The goal is to create more content. There's a study that shows it takes a small percentage of a group to shift their views for the entire group to change. It's 10%. The other aspect is the views expressed can't be loose. They have to be incredibly immovable and confident. This is what the bots are doing on the right. The solution would be to mimic that, not avoid it. It just depends if you're looking to stop or fight them or if you're just casually wanting to observe and complain daily. Social media is one of the critical tools for fascists.