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Coca Cola seems desperate to regain lost customers by trying to intergrade (youtu.be)

submitted 3 days ago* (last edited 3 days ago) by cosmicrookie@lemmy.world to c/mildlyinteresting@lemmy.world

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There is a pretty big movement in Denmark that tried to avoid US products and companies based in Denmark. I assume this is why they have launched a massive campaign where they use local sayings in a humorous way.

You can read more and see more examples here:

https://markedsforing.dk/artikler/nyheder/coca-cola-leger-med-sproget-stoerste-rent-danske-kampagne-nogensinde/

Are there any other similar attempts where you are, where they or other US companies try to regain market share?

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[–] Widukin@lemmy.dbzer0.com 3 points 3 days ago* (last edited 3 days ago)

Just visited Denmark a few weeks ago and seemed like an obvious "Dane-washing" of a famously American brand. I think they noticed.