this post was submitted on 26 Mar 2026
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Mildly Interesting

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There is a pretty big movement in Denmark that tried to avoid US products and companies based in Denmark. I assume this is why they have launched a massive campaign where they use local sayings in a humorous way.

You can read more and see more examples here:

https://markedsforing.dk/artikler/nyheder/coca-cola-leger-med-sproget-stoerste-rent-danske-kampagne-nogensinde/

Are there any other similar attempts where you are, where they or other US companies try to regain market share?

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[–] microcapybara@sopuli.xyz 22 points 3 days ago (2 children)

I saw these ads and was surprised at how transparent they are. But maybe only to people who are already on the “let’s not feed the superpower as it falls into outright fascism” train?

[–] LurkingLuddite@piefed.social 6 points 3 days ago

I mean, "falling into" is a funny thing to say considering how the company was doing in the 30's and 40's...

[–] Widukin@lemmy.dbzer0.com 3 points 3 days ago* (last edited 3 days ago)

Just visited Denmark a few weeks ago and seemed like an obvious "Dane-washing" of a famously American brand. I think they noticed.

[–] Rentlar@lemmy.ca 16 points 3 days ago

Lays chips in Canada redesigned their packaging last year to add a sizable "Made in Canada" logo on it. They knew people would care enough about it that they didn't just put a sticker.

[–] calcopiritus@lemmy.world 4 points 2 days ago

Maybe shouldn'tve give a presidential coca cola to an openly fascist dorito.

[–] PrinzKasper@feddit.org 13 points 3 days ago (1 children)
[–] Tujio@lemmy.world 2 points 3 days ago (1 children)

Request. If y'all make another Deutsch alternative to Coke, can you please make something better than Fanta? Bitte schön?

[–] spittingimage@lemmy.world 2 points 3 days ago (1 children)
[–] TroublesomeTalker@feddit.uk 2 points 2 days ago

Fanta is probably the worst example I can think of for having a different recipe depending on where it is. So maybe whatever is wrong with Fanta is just where they live.

[–] corsicanguppy@lemmy.ca 4 points 3 days ago (1 children)

intergrade

Is that the word you wanted?

[–] cosmicrookie@lemmy.world 5 points 3 days ago (1 children)

I am not sure.. It would be in my main language but may mean something else in english?

I meant it is the same way as 'assimilate' but I don't really know what would be most appropriate

[–] shy@lemmy.ca 10 points 3 days ago

Integrate. Easy mistake, sounds the same

[–] 0x0@infosec.pub 2 points 3 days ago