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Coca Cola seems desperate to regain lost customers by trying to intergrade (youtu.be)

submitted 3 days ago* (last edited 3 days ago) by cosmicrookie@lemmy.world to c/mildlyinteresting@lemmy.world

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There is a pretty big movement in Denmark that tried to avoid US products and companies based in Denmark. I assume this is why they have launched a massive campaign where they use local sayings in a humorous way.

You can read more and see more examples here:

https://markedsforing.dk/artikler/nyheder/coca-cola-leger-med-sproget-stoerste-rent-danske-kampagne-nogensinde/

Are there any other similar attempts where you are, where they or other US companies try to regain market share?

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[–] PrinzKasper@feddit.org 13 points 3 days ago (1 children)

They did a comparable campaign im Germany https://www.dw.com/en/coca-cola-rebranding-made-in-germany-image-crisis/a-73896635

[–] Tujio@lemmy.world 2 points 3 days ago (1 children)

Request. If y'all make another Deutsch alternative to Coke, can you please make something better than Fanta? Bitte schön?

[–] spittingimage@lemmy.world 2 points 3 days ago (1 children)

What's wrong with Fanta?

[–] TroublesomeTalker@feddit.uk 2 points 2 days ago

Fanta is probably the worst example I can think of for having a different recipe depending on where it is. So maybe whatever is wrong with Fanta is just where they live.