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this post was submitted on 22 Sep 2023
502 points (97.9% liked)
No Stupid Questions
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No such thing. Ask away!
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I've always hated advertising, but I hated it even more once I worked in advertising.
That being said, it's unfair to advertisers. (ugh, I hate saying that, because it's a slimy business, but this is the reality) Nobody has the time to thoroughly research EVERY business that wants to buy advertising. Also, there's a fine line between scams and completely legal yet manipulative business.
Bill might be starting a legitimate small business and wants to advertise to get his first clients. There's very little information available online and no reviews because he's just starting out, but that could look like a fly by night scammer.
Joe owns a similar small business. He charges too much and he doesn't do very good work. That's not illegal, but people who use his services might feel like they got scammed.
Bob's a piece of shit. He wants to take your money and give you nothing in return. He knows what an advertiser would look for to verify his legitimacy, and he makes a fake website full of fake reviews.
In this instance, the advertiser might refuse to sell to Bill, get sued for selling to Joe and spend money and time proving that he's technically legit, and perhaps not even know that Bob's a scammer until months after he's taken the money and run.
Uhhh maybe they should find the time to do that then? How is "we don't have the time" a valid excuse? Either hire more staff to do so, or sell fewer ads.
Unfortunately that would disproportionately impact small local businesses far more than large corporations.
How?
Because you know who General Electric is and it’s easy to verify they’re actually advertising with you and that they’re a legitimate company, Jim-Bob’s Auto Repair, not so much.
“Knowing who General Electric is” is not how verification is done. Small businesses can authorize a credit card, provide an official ID, submit their LLC info… these aren’t rocket science and scammers won’t do any of them. Do you know how many fields operate with licensing in place? Do you think inly GE-sized companies do plumbing, for example?
Oh yeah i see auto repair scam adverts all the time...?
Wait no, im seeing goddamn miracle cures for aging on youtube. Old guy literally saying itll make you 20 years old again.
Woudl you like to buy Doctor Binsemanns Bevertail extract? It cures cancer, aids, std's, headaches, stupid and much much more! Its even cheaper than insulin! Only $59.99 per 50ml
You mean like that? Been there, seen that, I know why I pay for kagi and YT Premium and have adblockers everywhere else.
That’s… not how due diligence works.
Spending more money on more staff for checking the validity of advertisements can affect small businesses more because they have less money.
You got turned around somewhere, we're talking about small businesses advertising through major platforms like google. Theres no "small business" online advertising platforms
Ahh ok. I guess I kinda got lost in the thread somewhere. Thanks for letting me know. Ignore my previous comment.