This is my view on healthy eating in general. There needs to be some genuine attempt to educate people on cooking, and materials should be subsidized at worst. I was once arguing with a lib about the soda tax shit, and they kept saying how people should know how to eat healthier and grow produce and cook it, and I was trying so patiently to explain that raising prices from people in food deserts is not how you do that. Maybe start with regulating what companies can put IN food.

Absolutely, a huge amount of it is food culture. I remember seeing advice an reddit to do rule of thirds on your plate and I realized how limiting that is, and how much more difficult it'd be to make veggie meals. Unfortunately it's the only way many people recognize a meal, and the jump from a heap of chicken on your plate to a heap of beans is much larger than the jump from a lentil curry with chicken to a lentil curry without.