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YouTube's plan backfires, people are installing better ad blockers
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this post was submitted on 04 Nov 2023
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Technology
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This could backfire into something Google don’t want: everyone using adblockers.
Imagine everyone installing adblockers just to skip YouTube’s obnoxious ad rolls, just to also block most Internet ads.
Suddenly, having an adblocker becomes mainstream like wearing socks.
You guys are wearing socks?!
I was curious and latest statistics show 43% of users between 16 and 24 use ad blockers. We're already at bra level of mainstreamyness.
No, it couldn't. People who didn't use adblockers aren't going to suddenly start using them just because YouTube started blocking adblockers. People who didn't use adblockers aren't impacted at all, nothing has changed for them.
Unfortunately, it means they'll move on pieces they already have in place.
They can disable ad blocking in Chrome entirely, and it probably won't kill the browser.
The article linked here showed a pattern of people uninstalling ad blockers on Chrome… and then turning around and installing them on Edge.
This YouTube campaign might be one of the best things that ever happened to Edge.
"Go on then, there are other browsers than these" - Jake Chambers in The Gunslinger by Stephen King
I don't see how? This is targeting people already using ad blockers. People not already using them should not see any difference in service so why would they change their behaviour? At most a mild rise of awareness, though I bet most people following these news stories are also already running ad blockers. It is all the other aggressive shit they are doing with ads that will turn people towards ad blockers/premium.