I think a lens worth looking at that suggests this is a misstep is:

• Apple has only ever convinced people to bring a new device with them once, with the iPod.

  • They realized that a wallet sized device that could playback your entire music collection would be a huge hit, and convinced people to effectively carry around a second wallet (plus headphones). This was the first and only time they convinced people to carry around a new device on a daily basis, and it was relatively easy since jeans had two front pockets anyways.

  • Around the same time, cell phones started also filling the role of second wallet, for a period, some of us even carried around 3 wallet sized devices. Then the iPhone just combined two of them (eventually all 3 kinda).

  • Macbooks / laptops, are basically just the equivalent of textbooks in our bookbag, iPads are just a fancier version of that book that can also work with a pencil. Apple Watch just replaced our regular watches. No other Apple product (or anyone else's for that matter) have convinced us to carry a wholly new form factor of device around with us.

    • The Vision Pro replaces .... nothing ... like the iPod it's a wholly new device to carry with you, but unlike the iPod the form factor is not a natural extension or replacement of an existing form factor. The closest they come is glasses, and this is what I think Google Glass got right, they aimed at a form factor that could be worn like glasses all day without too much distinction, whereas the vision pro is more like a pair of heavy ski goggles. It's a hard and uncomfortable ask to get people to wear it in almost any scenario.

I keep remembering the Apple Watch release in parallel to the vision pro’s release. The first Apple Watch was so awkward and had no real purpose other than an extra notification display. But over the years the Apple Watch found its footing through iteration and iteration and is now a great health tracker with a bunch of cool uses.

In 6 or so years the Apple vision headsets will be awesome… but so should competing VR/AR.

I love the idea of having one of these to toy around with here and there, maybe watch a movie or browse spatial photos, but not for $3500. Fuck no.

Man that is one vapid piece of writing. VR is definitely a thing - there’s a whole market of devices, accessories and apps and experiences made for it. If your articles hinges on the idea of dismissing something that exists because you think it’s pointless then your article is reductive. Reductive posts on forums are thing but paragraphs of reductive reasoning is proof that some people need to touch grass now and then. I have no interest in Vision Pro but complaining that VR is pointless isn’t what I need to do to justify my lack of interest.

To me, this seems like a big misstep for Apple. Granted I'm no fanboy, but I've appreciated Apple's design and products over the last few decades. This to me just seems half baked. And that's not something I expected from Apple's hardware. I personally don't think I'll ever wear a computer on my face for more than 30 minutes at a time. Even if the weight goes down dramatically, it's just not a convenient experience. The last thing I need with my technology is more inconvenience.

oh god, where do I even start?

first of all, the whole article reeks of bias and entitlement. “I don’t like VR so other people shouldn’t have it!!”

then, it all sounds like this guy never even tried any VR headset, or maybe he puked copiously after his first test.

and he’s constantly baiting and switching: “tim cook only interest is in squeezing money from us rather than releasing new products!!”, and right after “tim cook released a new product and it SUCKS!! even my mother said it!”

I bought a Rift CV1 in 2016, I’ve been waiting for some real VR since the first time I tested a rudimentary headset at a tech convention in 1996 playing Doom and some other VR game. it’s sick. I love it. I spent 10 hours a day in the headset during the first month, then I discovered simracing and it was an absolute blast. But the CV1 suffered the lack of direction outside of gaming. the screens were way too low resolution, it needed a powerful PC, it needed cameras, it needed joysticks, had no pass through so all of this stuff really didn’t make it for an optimal experience outside of gaming. I’ve ever since dreamed a way to use VR to work, and it seems like apple did it… or at least is in the process to.

Apple is not Google, so the Vision Pro is not going away. they’ll keep on refining it and bring it forward because that’s the future. you can’t judge it by now, we’re 5-10 years ahead of mass adoption of this tech, but we can already see what’s going to become.

unfortunately the tech suffered a big, big blowback caused by the boom of cryptocurrencies… we’ve all been waiting for more powerful graphic cards in order to cheaply manage VR, but nVidia was more concerned about making easy bucks selling to bitcoin farms rather than serving their loyal customers… and so VR took a hit around 2020 due to lack of cheap availability.

Facebook created the quest in order to detach their product from the whims of a terrible company like Nvidia, and that has somehow helped. but the Quest is and remains an entertainment product, not something that you can rely on for working.

I think the Vision Pro will be a revolution for those doing 3D modeling, or even programming. When the guy in the article says “you’ll get isolated in your tech!!” I think he knows he’s full of bullshit, because cubicles DO exist and people working at a PC screen is now more isolated than ever.

maybe his job is typing rants from the couch of a hotel on his iphone?