Kind of reminds me of Iran saying that america has no heroes, it's heroes are sponge bob and spider man.
No truer words spoken.
I think it's interesting to analyze why certain things are popular to understand people in general
It's a fun distraction
Social trends can be fun to watch and analyze. I think too much exposure can still drive you mad like some kind of Lovecraftian protagonist, but it's still a cultural pulse point as long as you don't get too lost in the sauce.
It's one of the few things I can use to relate to other people in this hell country
Tea leaves reading
You can tell a lot from the world by what kind of content resonates when
I'm a messy bitch who loves drama.
Bazinga brain madafuckas, 
I wanna' be cultured and popular. Hasn't happened yet, but it will soon.
I much prefer unknown/less popular stuff as I enjoy discovering stuff unique to my social circle so am not talking about myself, but I believe that a positive emotional feedback through sharing/being a part of its success is a major draw for many people. Like supporting a particular sport team or person.
Ain't nothing but a heartache.
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