this post was submitted on 22 Nov 2025
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In what it’s calling an “aroma ad,” home goods and fragrance corporation Bath & Body Works is pumping vanilla and fresh pine scent from diffusers attached to steel girders in the tunnels connecting the subway beneath Grand Central Station in New York City.

As The Associated Press reports, commuters’ olfactory senses are being assaulted by the “Fresh Balsam” scent as part of a promotion campaign in collaboration with the Metropolitan Transportation Authority (MTA).

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[–] tal@lemmy.today 79 points 1 month ago* (last edited 1 month ago) (3 children)

Calling using scent diffusers "pumping soothing gas" sounds more than a little clickbaity.

[–] Cuberoot@lemmynsfw.com 13 points 1 month ago

I clicked expecting chloroform.

[–] BarbecueCowboy@lemmy.dbzer0.com 11 points 1 month ago

I know, they sell these at a smaller scale for your furnace/ac units, you just clip them onto the intake.

They are honestly pretty great, but i'd never classify them as 'soothing gas'.

[–] phoenixz@lemmy.ca 5 points 1 month ago

True

Having said that, piss off with your marketing crap, companies

[–] Thedogdrinkscoffee@lemmy.ca 46 points 1 month ago* (last edited 1 month ago) (1 children)

And all the sensitive people who break out in hives and loved it when work had a scent free policy.

[–] SnotFlickerman@lemmy.blahaj.zone 20 points 1 month ago

I don't break out in hives but I can guess being in that subway would immediately give me a sinus headache.

[–] ieatpwns@lemmy.world 27 points 1 month ago

That’s nasty it’s just gonna smell like piss and pine and vanilla

[–] discocactus@lemmy.world 22 points 1 month ago* (last edited 1 month ago)

https://ehp.niehs.nih.gov/doi/10.1289/ehp.1104052

"Fragrances, particularly terpenes such as limonene, are associated with secondary chemical reactions in indoor air and can contribute to the production of formaldehyde, glycol ethers, ultrafine particles, and secondary organic aerosols (Nazaroff and Weschler 2004; Singer et al. 2006). Exposure to fragrances has been associated with a range of health effects, including allergic contact dermatitis, asthma and asthmatic exacerbations, headaches, and mucosal symptoms (Heydorn et al. 2003; Kumar et al. 1995; Steinemann 2009)."

[–] ephrin@sh.itjust.works 21 points 1 month ago (3 children)

That Pax is gonna turn them into Reapers…

[–] absGeekNZ@lemmy.nz 4 points 1 month ago

I'm like a leaf on the wind, see how I soar.

[–] Kolanaki@pawb.social 4 points 1 month ago

ASSUMING DIRECT CONTROL

[–] chronicledmonocle@lemmy.world 2 points 1 month ago

Break the chains.

[–] HenriVolney@sh.itjust.works 15 points 1 month ago

Oh, they did their research and are claiming it is totally safe! I am relieved, thank you big corps

[–] WhatGodIsMadeOf@feddit.org 6 points 1 month ago (1 children)

They are just getting ready for the genocide.

[–] ebolapie@lemmy.world 4 points 1 month ago

aka they started using a pine scented air freshener

[–] Ilixtze@lemmy.ml 3 points 1 month ago* (last edited 1 month ago)

me sitting next to the subway pot head getting some second hand smoke.

[–] Quilotoa@lemmy.ca 2 points 1 month ago

They'll be putting it in the chemtrails next.

[–] Econode@discuss.tchncs.de 1 points 1 month ago

Is it a gas or an aerosol?

[–] lemmie689 1 points 1 month ago

Try pumping some soma ... mmm ... I wanna be sedated.