this post was submitted on 18 Feb 2026
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Ring’s controversial, AI-powered “Search Party” feature isn’t intended to always be limited only to dogs, the company’s founder, Jamie Siminoff, told Ring employees in an internal email obtained by 404 Media.

In October, Ring launched Search Party, an on-by-default feature that links together Ring cameras in a neighborhood and uses AI to search for specific lost dogs, essentially creating a networked, automated surveillance system. The feature got some attention at the time, but faced extreme backlash after Ring and Siminoff promoted Search Party during a Super Bowl ad. 404 Media obtained an email that Siminoff sent to all Ring employees in early October, soon after the feature’s launch, which said the feature was introduced “first for finding dogs,” but that it or features like it would be expanded to “zero out crime in neighborhoods.”

“This is by far the most innovation that we have launched in the history of Ring. And it is not only the quantity, but quality,” Siminoff wrote. “I believe that the foundation we created with Search Party, first for finding dogs, will end up becoming one of the most important pieces of tech and innovation to truly unlock the impact of our mission. You can now see a future where we are able to zero out crime in neighborhoods. So many things to do to get there but for the first time ever we have the chance to fully complete what we started.”

Archive: http://archive.today/xKxOd

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[–] ZILtoid1991@lemmy.world 13 points 1 day ago

Breaking news: Fire is hot.

[–] Weirstone@lemmy.world 31 points 1 day ago
[–] ugandan_airways@lemmy.zip 192 points 2 days ago (1 children)

No way! It seemed so authentic when they said they’d search for dogs.

Imagine how evil you have to be to use dogs to sell mass surveillance.

[–] Earthman_Jim@lemmy.zip 19 points 1 day ago

Ancient book of Arabic numerals reveals 2 comes after 1.

[–] samus12345@sh.itjust.works 45 points 1 day ago

I have to say, it's nice that they got called out on this immediately for a change.

[–] FauxLiving@lemmy.world 13 points 1 day ago

Ok guys, hear me out.

I need you to buy these cameras and put them on your face.

We will record your video for you and keep it safe for you and never give your data to anybody and we'll do all of this for free.

We'll also give you all of the software and setup all of the servers for you. Don't you worry your silly head about needing to learn anything about how to use technology, just give us your life-long dependence as we'll take care of everything. Also, AI.*

Also, you will help save puppies and children and you are on the side of puppies and children, right? This is a great deal! You can stop reading here, just click the button to agree... for the puppies.

*

spoilerYou also grant to us full, exclusive, worldwide, in perpetuity, until the sun falls the rights to use your likeness, words, thoughts, essence, and produces in any manner that we, in our sole discretion, see fit and you also agree to submit to binding arbitration for any disputes

In exchange, We will never give away your data. But we will ruthlessly exploit OUR licensed copy of your data to sell to anybody who can do a wire transfer.

[–] resipsaloquitur@lemmy.world 121 points 2 days ago (5 children)

Imagine spending millions on an ad to alert people to your evil scheme.

Proof that you don’t have to be smart to be rich and powerful.

[–] daychilde@lemmy.world 72 points 2 days ago (2 children)

It shows you how insular these people must be. That ad was the result of meeting after meeting, plan after plan. They had convinced themselves that the public would eat it up. We would be like "Holy shit that's amazing, let's give you ALL our data and video and privacy!". They actually thought we would go for it. lol.

[–] sanpo@sopuli.xyz 73 points 2 days ago (2 children)

To be fair, I'm actually pleasantly surprised that people didn't go for it.

It's not like majority of people seemed to give a shit about privacy not too long ago...

[–] Glitchvid@lemmy.world 31 points 2 days ago

Same.

I was sure the emotional manipulation tactic would be extremely effective. Guess it was a little too blatant, even for the general public.

[–] AbidanYre@lemmy.world 17 points 2 days ago (1 children)

My 12 year old was sold on the idea. But she's 12 and may love dogs more than people.

[–] BassTurd@lemmy.world 15 points 2 days ago (1 children)

I'm in my 30s and I like most dogs more than most people.

[–] doctordevice@lemmy.ca 9 points 2 days ago (1 children)

Yep, 99% of dogs beat 99.99999% of people. And 99% of cats do the same.

[–] Cocodapuf@lemmy.world 3 points 1 day ago

I'm with you on dogs.

But i'd never trust a cat... They know why.

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[–] some_designer_dude@lemmy.world 16 points 2 days ago

The proof for that is abundant.

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[–] marlowe221@lemmy.world 129 points 2 days ago

I’m shocked! Shocked, I tell you.

Ok… I’m not shocked at all.

[–] hector@lemmy.today 65 points 2 days ago* (last edited 2 days ago) (1 children)

No kidding? Next thing you will be telling us that chatcontrol and age checks on the internet will be used for more than just protecting kids from pedophiles and be extended to crushing dissent and opposition and democracy itself, and building social scores on us with all information including these cameras that will be used secretly against us in a way we cannot know or challenge to determine our jobs, background checks, police scrutiny, how courts and government treats you, how business treats you, the prices you are offered online and in digital price tag stores (coming soon,) and even what search results you are shown. All calculated by the antichrist's company, for said pedophile or pedophile adjacent politicians deciding which of us are undesirable, and given a way to slip names of people into the bad score list themselves, always a selling perk under the table to leaders.

It's always just a trojan horse to get in the walls. It will never end with finding pets, with stopping child abuse, what have you. They find the instance that no one can disagree with then accuse people of helping child abusers, maybe you are a child abuser yourself! It's not subtle. All done by people that are mostly on the epstein's redacted and unreleased pages for actually fucking children.

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[–] FauxLiving@lemmy.world 17 points 1 day ago
[–] Adalast@lemmy.world 33 points 2 days ago (5 children)

And in other breaking news: the sky is blue, tree pretty, and fire hot.

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[–] BarneyPiccolo@lemmy.today 15 points 1 day ago

It's about dogs and crime. Sure.

[–] foodandart@lemmy.zip 46 points 2 days ago (5 children)

You know.. here's the thing..

Years ago, I'd be on Reddit and reading the usual rants and raves about the government, and how the public should be wary of it and we are heading into a security state.. and I always positied that the real threat actors WRT privacy and security were going to be companies like facebook and google and the businesses that made internet-connected devices.

Compared to them, as far as data colleciton and surveillance of people - the government was filled with rank amateurs.

I'd consistently get downvoted or pooh-poohed for being "naive."

God fucking dammit.. on this.. I am absolutely pissed off that I was calling this one - and have been - for over a decade.

FML, I hate this SOOOOOO much.

[–] U7826391786239@lemmy.zip 31 points 2 days ago

edward snowden pretty much spilled the beans on government mass surveillance many years ago, but most people just said "meh...whatever"

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[–] DarkFuture@lemmy.world 31 points 2 days ago (1 children)

Why anyone would have non-locally hosted video surveillance in and around their home is beyond me.

You're basically begging corporations/governments to spy on you.

[–] nosuchanon@lemmy.world 15 points 2 days ago (1 children)

This is what the data centers are for. And also why all hard drive capacity for 2026 has already been sold. Video takes up a massive amount of space.

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[–] Quill7513@slrpnk.net 12 points 1 day ago (2 children)

fuckin'… they were expanding into dogs to distract from what the system was really for

[–] JasonDJ@lemmy.zip 5 points 1 day ago (1 children)

I never even heard of it before the superb owl ad. I couldn't believe how dirty it was to tug at our heartstrings to make us pay them to spy on us.

What the fuck, America?

[–] Pricklesthemagicfish@reddthat.com 6 points 1 day ago (3 children)

Wait till you learn about flock cameras and the raven sound detection

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[–] UnspecificGravity@piefed.social 38 points 2 days ago (1 children)

The whole "find lost dogs" thing was likely the result of a single meeting with the agenda item "how do we sell this thing we are already doing as anything other than mass surveillance for state actors?" They probably ended it early.

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[–] 5oap10116@lemmy.world 28 points 2 days ago
[–] XLE@piefed.social 30 points 2 days ago (2 children)

Between Ring and Jeffrey Epstein, it's surprising how explicit criminals are about their criminal intentions.

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[–] mech@feddit.org 15 points 2 days ago

Off the record, Siminoff could be heard saying "Dogs today, blacks tomorrow and people later."^[Citation needed]

[–] NotMyOldRedditName@lemmy.world 12 points 2 days ago

No shit Sherlock

[–] Raiderkev@lemmy.world 16 points 2 days ago

Lol fucking duh

[–] Bluefalcon@discuss.tchncs.de 16 points 2 days ago

What if your kid runs off? Your elderly mother wondered off? A break in was reported down the road? What if all non whites are labeled terrorist? We need to watch you 24/7. Obey

[–] myfunnyaccountname@lemmy.zip 11 points 1 day ago

Y’all just need to think about the shareholders.

[–] homes@piefed.world 26 points 2 days ago

They lied?!

[–] Red_October@piefed.world 16 points 2 days ago

Yeah, we all saw that coming and it's exactly why everyone's freaking out about it.

[–] pineapplelover@lemmy.dbzer0.com 14 points 2 days ago

c/noshitsherlock

[–] Somecall_metim@lemmy.dbzer0.com 20 points 2 days ago

I am Jack's complete lack of surprise.

[–] Nurse_Robot@lemmy.world 22 points 2 days ago
[–] KirbyBoi66@lemmy.org 12 points 2 days ago

Boycott ring

[–] discocactus@lemmy.world 7 points 2 days ago
[–] pelespirit@sh.itjust.works 13 points 2 days ago

FYI -

[–] panda_abyss@lemmy.ca 11 points 2 days ago* (last edited 2 days ago)

Wait… what?!

They mean to cats too, right?!?

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