this post was submitted on 10 Mar 2026
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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] pyre@lemmy.world 27 points 14 hours ago (1 children)
[–] purplemonkeymad@programming.dev 9 points 14 hours ago

I think it might be something that happens during that short pause before a video starts?

[–] parzival@lemmy.org 3 points 9 hours ago

I already stopped using YouTube on my tvs native interface without adblock after I saw several 1.5m ads

[–] thingAmaBob@lemmy.world 25 points 16 hours ago (1 children)

I wonder what the breaking point is for those who don’t use adblockers.

[–] kamen@lemmy.world 6 points 11 hours ago (1 children)

Remember that some people voluntarily pay for TV and streaming with ads.

[–] Bazell@lemmy.zip 1 points 10 hours ago

Yeah, funny people. I personally prefer my ads to be free on free streaming services. Even if it means to wait a few weeks or so before desired content will be available on these services.

[–] Treczoks@lemmy.world 41 points 17 hours ago (3 children)

Who still watches YT without adblocker? It must be horrible.

[–] Bazell@lemmy.zip 2 points 10 hours ago (2 children)

People with android phones who use YouTube app.

[–] Nalivai@lemmy.world 2 points 10 hours ago (1 children)

reVanced is alive, well, good, and at this point necessary

[–] Lifter@discuss.tchncs.de 1 points 12 minutes ago

No, Firefox with uBlock works fine!

[–] Treczoks@lemmy.world 1 points 10 hours ago (1 children)

When I see a link to a potentially interesting YT video, I just send the link to my PC.

[–] mushroommunk@lemmy.today 2 points 10 hours ago

Ublock works on Firefox on phone. Can skip the PC step if ya want

[–] Renat@szmer.info 10 points 17 hours ago* (last edited 17 hours ago) (4 children)

Me on (android) TV. On PC I have ad blocker. On TV ads time is between 6 seconds and 1 minute. Sometimes ads contain AI slop. 💀

[–] n1ck_n4m3@lemmy.world 12 points 15 hours ago* (last edited 15 hours ago) (1 children)

SmartTube for Android TV gives you adblock and sponsorblock

[–] Renat@szmer.info 2 points 11 hours ago

This app is unavaliable on my TV

[–] awake@lemmy.wtf 9 points 16 hours ago (1 children)

Theres also the possibility to use a VPN and log in from Albania (I think) to avoid ads altogether because they’re not legal there.

[–] 42Firehawk@lemmy.zip 11 points 15 hours ago (1 children)

It is Albania. I will say that it's more correct to say that YouTube chooses not to send ads to Albania, rather than Albania banning it.

Albanians anti ad laws state that ads are required to be safe for children, with the platform being responsible for failure.... So Google is not spending the effort to make the ads safe.

[–] awake@lemmy.wtf 2 points 11 hours ago

I didn’t know it is the other way around (Albania ban vs. YouTube not playing ads)! Thanks for elaborating.

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[–] BigDanishGuy@sh.itjust.works 3 points 14 hours ago* (last edited 14 hours ago) (1 children)

Someone who don't want to lose their emails... In https://lemmy.cafe/comment/15974964 it was mentioned that their entire google account got banned for 10 years over adblocking youtube. I stopped watching youtube immediately... I'm not about to watch ads, but I don't want to lose access to my 22 year old personal account... So many accounts are tied to that address, that I can't manage to move to a different service.

FML what happened to "do no evil"? Now it's "make money with the baby grinding machine for all costs"

[–] 1984@lemmy.today 1 points 10 hours ago* (last edited 10 hours ago)

I would be scared as hell to rely on Google like that. You are one automated Ai decision away from losing access.

At least move your mail to a proper company. Jesus.

[–] Professorozone@lemmy.world 5 points 12 hours ago (4 children)

I was using uBlock but I kept getting messages that said blockers were not allowed. Then they started requiring me to wait to get rid of the warning. Is anyone else having this problem? Is there another add-on I can install to defeat this?

[–] SabinStargem@lemmy.today 7 points 10 hours ago (1 children)

Use a VPN and be Vietnamese. They are rolling out a law against unskippable ads, IIRC.

[–] abcdqfr@lemmy.world 2 points 10 hours ago

Albania is a good endpoint as well, laws against YT ads

[–] LiveLM@lemmy.zip 2 points 9 hours ago

Every time I hit this, going into uBlock and refreshing the filterlists works

[–] Ashen44@lemmy.ca 5 points 12 hours ago (1 children)

When I had this problem in the past it was actually other addons causing the problem. Do you have any other addons? If so, try disabling all your addons (except ublock) and checking if the problem is gone. If so then you can re-enable them one by one until you find the offender. For me it was actually an addon which shouldn't have affected YouTube or ads at all which was causing the problem.

If that doesn't work or you don't have any other addons, try going into the ublock settings (click the icon in your taskbar and then click the gears) and click restore to default settings at the bottom. If that still doesn't work then you might have to seek help elsewhere (the official support page is r/ublockorigin if you're okay with using reddit)

[–] Professorozone@lemmy.world 1 points 11 hours ago

Wow! You're a champ! Thank you for the detailed info. Gonna give it a try.

[–] RamRabbit@lemmy.world 2 points 10 hours ago

I have not had this problem using uBlock Origin on FireFox.

[–] pleaseletmein@lemmy.zip 14 points 15 hours ago* (last edited 15 hours ago) (3 children)

Pretty much stopped using it once they decided my 20 year old account must belong to a child and demanded my ID. (Still don’t know why that happened. The account itself is over eighteen and I don’t live in the US where that policy was supposed to take effect.) This doesn’t make it any more appealing.

I remember when you just had, like, banner ads and an ad next to the video. And now you get those gross ads for AI sexbots and stuff.

And I really don’t think the latter is just because of my own search history. I’m asexual and don’t look at porn sites. I also noticed an uptick in the sex ads after YouTube decided I was a minor, so that’s pretty freaking weird.

Then I also get far right ads about how trans people are terrible, that are basically hate speech and propaganda.

I wish other platforms for long form video content existed.

[–] EatMyPixelDust@lemmy.blahaj.zone 5 points 14 hours ago* (last edited 14 hours ago)

Of course, the whole age verification idea is so the pedo-in-chief can target children more easily.

[–] jdr@lemmy.ml 5 points 14 hours ago (1 children)

For your own health I recommend an ad blocker. uBlock Origin works on the YouTube website and dodgy apps like NewPipe don't show ads.

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[–] A_Random_Idiot@lemmy.world 32 points 19 hours ago* (last edited 19 hours ago) (2 children)

Youtube: "People are blocking are ads and costing us money, what should we do?!"

The People: "Police your platform and stop advertising scams, hate speech, pornography, and all the other shit."

Youtube: "I just have no idea what to do, so I guess I'll just invest millions/billions into making ads harder to block, and make the ads longer and unskippable. You know, Just make the platform almost completely unusable without adblocking"

The People: "YOU KNOW WHAT TO DO, JUST POLICE YOUR FUCKING PLATFORM ALREADY. IF YOU DID YOU WOULDNT NEED TO DO ALL THIS SHIT"

Youtube: "Oh, btw, heres another PragerU video thats 3 hours long and talks about how the black man should be grateful for the white man uplifting them via slavery, followed by a ad thats basically a woman fingering herself to advertise chinese AI girlfriends"

The People: adblocking intensifies

[–] setsneedtofeed@lemmy.world 9 points 16 hours ago* (last edited 13 hours ago) (1 children)

That's the craziest part isn't it? All of this data collection so they can build profiles of us, and then they just don't apply any of it to ads.

I don't like watching ads, but it would at least be slightly more tolerable if I got ads for things I actually wanted. On my TV I watch YT unfortunately not adblocked, and never once have I seen an ad for anything that appeal to me.

[–] pleaseletmein@lemmy.zip 4 points 15 hours ago (4 children)

This is tinfoil hat stuff, but based on the ads I’m shown, it’s almost like they pick ones they know won’t appeal to you since they know anger drives up engagement. Google can probably guess from my search history that I’m trans and asexual, since I’ve asked questions online relating to that. And then the majority of the ads I get on YouTube are porn and anti trans things.

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[–] sudoer777@lemmy.ml 4 points 15 hours ago (1 children)

YouTube does police their platform, they curate it for babies and remove anything critical of the government

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[–] HexaBack@lemmy.blahaj.zone 1 points 9 hours ago* (last edited 9 hours ago)

"I'm tired, boss"

-me, a warpstream user

edit for clarification: I started using warpstream through protoweb because of how unbearable YouTube has gotten, even through newpipe

[–] Mio@feddit.nu 4 points 14 hours ago

All i read is that nobody will be watching all these ads and YouTube will have to shutdown.

[–] MonkderVierte@lemmy.zip 18 points 20 hours ago* (last edited 20 hours ago) (5 children)

and they'll be unskippable

I'm sure i've heard this before, but yt-dlp still skips them fine.

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