this post was submitted on 29 May 2026
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I’ve noticed that lots of videos on social media and on YouTube, specifically the Shorts, have this strange filter on them that makes them look AI generated. Even videos that I’ve seen before without the filter and know are authentic because they were created before people could make realistic AI videos.

Do you think this is intentionally done by content creators and/or the companies themselves to make AI content more easily accepted?

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[–] givesomefucks@lemmy.world 14 points 1 day ago* (last edited 1 day ago) (3 children)

I think the platforms enable an AI filter, and the people who spam those videos use it.

The platforms want people to use the filter, because it erodes the uncanny valley that biases people against AI. And likely boost videos who used the filter.

They can't make AI videos look real, so they make real videos look like AI.

But the content creators are just chasing money, the platforms are pushing the AI, because they want to cut out content creators and only use AI (because they control it).

[–] venusaur@lemmy.world 1 points 1 day ago

Sounds about right. Glad I’m not crazy.

[–] starlinguk@lemmy.world 4 points 1 day ago

Google adds that filter automatically. You have to switch it off. A lot of people don't know this.

[–] Pika@sh.itjust.works 2 points 1 day ago

the platforms are pushing the AI, because they want to cut out content creators and only use AI (because they control it)

I believe your statement here is probably correct, but I struggle to comprehend the absolute delusion that Google has, thinking that they can take a site the size of YouTube, and decide to remove the core aspect of what makes that site what it is, and try to replace it out with AI. It won't work and will kill the platform first.

[–] AWistfulNihilist@lemmy.world 12 points 1 day ago (1 children)

Obviously take this with a grain of salt. I've seen multiple people on YouTube say that both videos and shorts were opted in to AI filters being used in their channel for "touch ups." I saw at least one person had to re-upload the video because they were unable to remove the filter.

Think it's in the interest of YouTube, or any other content creation platform that allows their creators to leverage the platforms own AI tools, for the consumer to NOT be able to tell who is and who isn't using those tools.

[–] venusaur@lemmy.world 2 points 1 day ago

That’s crazy. Forcing it on people. Makes sense for the long term though

[–] Kirp123@lemmy.world 7 points 1 day ago (1 children)

I’ve noticed that lots of videos on social media and on YouTube, specifically the Shorts, have this strange filter on them that makes them look AI generated.

The filter is actually on youtube's end. There a quite a few videos discussing it.

https://www.youtube.com/watch?v=86nhP8tvbLY This is from 9th months ago.

[–] venusaur@lemmy.world 1 points 1 day ago* (last edited 1 day ago)

Thanks for sharing. I think upscaling with the intention of makijg AI videos more accepted.

[–] Butterpaderp@lemmy.world 1 points 1 day ago (1 children)

I view this as a company thing. Coming up with more and more excuses to shove AI in places it doesn't belong for their investors, so that they can keep making money.

[–] venusaur@lemmy.world 2 points 1 day ago