Good.
Fender is digging themselves an early grave because their profit margins aren’t more!. Dicks.
this post was submitted on 23 Jun 2026
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That's what happens when you're owned by the capital arm of a car company and listed as a turnaround investment. Servco is going to do what it can to squeeze every last drop even though they were a pretty good steward and partner for decades. They are also forcing high minimum buys for stores, leaving a bunch of Mom and Pop shops in the cold and trying to get you to buy direct because there's more margin if you buy from fender directly instead of guitar center.
They also rebranded Studio One to try to create the whole ass fender ecosystem, launched a big ass flagship store in Japan, and are bringing Pac-Man and Godzilla to the electric guitar world (who was asking for that exactly?).
It's the PE playbook without the PE name. Eventually they'll sell the goodwill fender built, saddle it with piles of debt, bankruptcy, and someone else will pick it up. I think fender is too valuable a name to let rot but I would have said the same thing about RCA so what the hell do I know?
Agreed. And StudioOne was an excellent platform I have little hopes for now.
Fender really deserve nothing else. The fact that they sue their longterm distributor is shameless. I bet they'll lose this.
Based.
Fetch
It's a shame, because I don't want any of the big 3 to go out of business, even if I wouldn't buy from them, but if any of them has to learn a lesson about re-evaluating putting quality before brand nostalgia and returning to innovating instead of recycling profit, it would probably have to be Fender, and if they don't stop playing legal games, they might waste enough money to trigger that education. Of course they'd probably just unload it onto another holding company.
Let’s go!