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this post was submitted on 29 May 2024
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Reddit did that and then instantly multiple serious competitors began to siphon off their power users both out of principle and practicality, it was the straw that broke the camel's back.
YouTube i think understands to not cross the line because if they no longer have a monopoly on mid to long form content their golden goose dies. People are already on edge after a long sequence of attacks against non-premium users.
Personally, If they do do that, and at least some amount of the channels I care about move to a different platform, I'll happily move with them and cancel my YouTube premium.
That’s probably true for now. Killing the API would be too much of a shock to millions of people, which would obviously hurt business.
However, making small changes every year is more acceptable. Remember how ads were initially rolled out vs. what they are today? At first, it was just an ad banner below the video, and I was willing to quit YT then and there. Well, turns out ad blockers handled that, so I stuck around. However, a shocking number of people still don’t use an ad blocker, such as Ublock Origin on Firefox, and they seem to just tolerate the ads. These changes happen so gradually, that people get used to them.
My guess is that YT will keep on making the service worse every year, and eventually it will be the time to kill the API. At that point, everything else will probably be so bad, that nobody will even notice the API any more.
You were ready to leave over a banner ad? What should YouTube do to recoup the cost of running the service? Not even make a profit, just the cost of existing at the scale it exists is expensive. Unobtrusive banner ads seemed like the right “price” for the service. Having ads tell me I’m fat and need whatever they’re hucking or scare monger me to vote a certain way are too much, but banners seemed fair.
I had a very different mindset at the time. Nowadays, I can totally understand the need for subscriptions/ads, but back then I just wanted to get everything for free. LOL. Nowadays though, I care a lot more about privacy so the blocker stays on.
I’m also paying for services that are worth it, but I’m just not convinced that YT is proving enough value to me. Besides, I’m also shifting towards other video platforms, so I’m less of a burden to YT than I used to.
what if YouTube crosses the line. which corporation is interested and have enough computing power to make a YouTube alternative?
Meta made a twitter clone when they had the chance, they’ll happily make a YouTube clone.
I don’t think Amazon or Microsoft are very interested in entering that market, but they are the only ones with the money and compute to support such a platform.
Maybe Netflix could be interested? But I doubt it
People have seriously suggested that Mindgeek (Pornhub) could do it. Video content delivery infrastructure is eye-wateringly expensive but Mindgeek's systems already deliver petabytes of content a day.
This was memed a lot but if they seriously get involved then I think there's a good chance that their competitor would genuinely be successful as long as they can correctly distance themselves from the pornography aspect of their business.
Edit: They also own algorithms to find and recommend videos to users, robust commenting and user interaction features on their platform, and the placement and frequency of advertising are more or less acceptable on their platform.
Funnily enough Pornhub became kinda shit these last few years. Not because of overbearing advertising but because they periodically delete large amounts of their content, I think to appease payment providers. Kinda like the dmca takedowns on YouTube but much worse.
Yeah, but I don't fault them too much for that. They did have a revenge porn problem on their site. At the same time, they did not really have much of a choice either if they wanted to stay in business.
This is just an indictment of the power payment providers have over our everyday lives, if nothing else. It highlights a need for neutral and accessible digital currency. This doesn't necessarily refer to cryptocurrency either. Central banks around the world have the power to create content-neutral digital payment networks.
You don't think Apple could? (Not that they want to)
No, even if they wanted to, they have no expertise in UGC and they don't have the infrastructure to do any of that
https://en.wikipedia.org/wiki/QuickTime?wprov=sfla1
Quicktime was awesome. They could revisit what worked well about it.
They have deep deep pockets and could throw money at it if they wanted to be come after the market.
They already have a zealous fanbase that will ignore flaws.
I think they could do it, if they wanted to. Would take time and they would have to bleed money for a while, anyone who tries to take on youtube would have to though
They can't even get Apple TV to work correctly on a mac.
I could see TikTok trying to eat YouTube's lunch with extended length, or Twitch offering videos.
Amazon. MS. Meta. Musk.
Nobody good.
Off the top of my head
Potentially odeysee, peertube, or maybe even twitch, more likely I could see subscription platforms like patreon and nebula taking over
Potentially something entirely new, I don't know
i'd love to see a peer-to-peer blockchain youtube replacement. like a limewire/napster type thing with thumbnails and discovery.
you mean a torrent client and a tracker?
I wonder why hasn't anyone made it already.
if you know what you're actively seeking then yes.
Even with their recent efforts to squeeze money out of their users by killing adblockers and pushing even more intrusive ads, they still don't make a profit. And that's with 100% of the market share. There just isn't a way for another company to come in and unseat youtube, and youtube knows it. Hence why they feel they can get away with pretty much any anti-consumer move they can dream up.
They just have to keep users happy enough that nobody at microsoft/amazon decides to start their own money pit out of spite, and all that tasty data remains theirs for the indefinite future.
TikTok