this post was submitted on 07 Apr 2025
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According to a survey done by the Switch Weekly newsletter, which would probably skew more hardcore and less family than average although he seems to have pretty good reach with 3,700 responses.
40% were using a family plan for the Nintendo subscription (of the 77% total who paid for online at all). And 45% had more than one Switch in their household, so about 1/2 of the market being family driven would sound about right to me. The median amount spent on games was $35 a month while average was 52USD. 32 sounds closer to what a family might spend (a new game every 2-3 months).
https://switchweekly.com/survey/2024#yourswitch
Edit: Nintendo has a report from 2021.
https://www.nintendo.co.jp/ir/pdf/2021/211105e.pdf