this post was submitted on 07 Apr 2025
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Real Big Macs, or ad photo Big Macs that are twice as big?
Around 20 ad-tier Big Macs, or ~31 shrinkflation Big Macs in 2025. Unfortunately the Big Mac as a unit of measurement was standardized way back in '89 so it may not be as consistent with modern-day readings.
Now measuring in Baconators is likely to be more reliable when looking across a longer period of time, but you'll have to factor in the different conversion ratios depending on whether you're dealing with a single, double, or triple. The double is the base unit and is defined as 1/71 of a 1995 Ford F150.