this post was submitted on 19 Feb 2026
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I wish someone could quantify how much energy goes into this.
Approximately 15 energy
I hate to be so American, but what is that in 3 month-old elephant seal pups?
Not sure, but I can tell you it is exactly 226 SMUs. This is - as you're already well aware - standard mcunits. 1 SMU is one standard mcdonalds cheeseburger, 300 Cal or 348 Wh.
Which, for those of you who aren't energy professionals, is actually a fair bit of energy.
To give a comparison, this is the sort of energy you often see in stars, cars, or springs.
Sounds like the name of a weird gameshow 😁
Yeah, Match Their Energy! You've seen it?
Nope, but it sounds genuinely intriguing 😁
How many joules?
Dozens!
Any time someone brings up to me what a waste of power crypto is (and it is, I'm not denying that) I bring this up, and it's so fun to watch them all do this:
Why would they get mad about dissing advertising along with crypto?
(Maybe they think you're saying it to defend crypto using whataboutism?)
I think most people have genuinely never thought about it once in their life, just like how they never would have thought once about crypto's energy usage if the media hadn't told them to be angry about it. So they either get upset at the sudden realization that we're all being played by the rich or they get defensive because suddenly their world view is under attack. Same expression either way.
I always figured the angry npc wojak meme implied they were mad at you for making a good point that they didn't like, but if you're using it to say they just became angry in general, fair enough.
I mean, it is absolutely that on occasion. I may come off as doing a whataboutism, but I mean it more like "Absolutely, we should be angry at people and technologies whose energy use exponentially outweighs the societal benefits. Here's the world's biggest offender!" But they don't actually care about energy usage, they just hate crypto and have never thought critically about targeted advertisement; all they know is it's a part of capitalism which they love so their brain starts doing flips trying to find a way to make it defensible. It's like telling a 'wont somebody please think of the children' evangelical republican all the ways in which they directly support child abuse and abusers. "I agree with you, but do you?"
Amazon sells power meters.
I wish someone would quantify how useful advertising really is for established brands and then they can stop it.
Maybe >1M man hours per year?
They don't really need to make or sell products, they just need to create the appearance of selling products to attract investment from billionaires. They've got all the money, why would they care about the small pittance of money everyone else has?