If your main reason for paying premium is for ad blocking, I’d suggest just cancelling it now and using ad blockers. If you want to support creators, I’d say that it’s better to cancel and subscribe to a few patreons - I’d pick some of the smaller creators you like, to spread some of that support around a bit.

If you use iOS devices for watching YouTube, look into side-loading uYou+, it’s basically an edited YouTube app that removes most of the ads. You can stream from your phone to the apple TV, too, also without ads.

Not sure what the android equivalent is, but someone else will know - hopefully they will share in the comments also.

this but unironically

advertisers paid a premium

ublock is cheaper and actually works

So premium users put their data on a pedestal for Google? That's fun

I got the same Sunday banner in the middle of the screen similar to where shorts show up. Never in my life have I watched or cared for American football. Clearly a waste of money for the advertising company since I just closed it by pressing the x same as shorts on desktop.

That has been my specific issue with paying for any Google product always. I understand when I am using a product for free that I am not necessarily the customer and that money has to be made off of me or the users more generally somehow. That's "fine" (ish, not really, but that has more to do with issues of security than anything).

However when I pay for a product or service, I want to now be the customer and I want to be in control of my data and have the company cater to me. If, when paying for a Google service, there was some legally relevant things in place that insured I was no longer being tracked and used to generate revenue via third parties I would gladly pay. Probably more than they are charging now, but instead they want to have it both ways which is just not OK with me.

Well yes, you didn't get first ads. But what about second ads?

At least a subscription includes YouTube music? Isn't that interesting and relevant.

Firebox mobile + unlock origin extension + YouTube.com.

You get everything that YouTube premium can offer. Including screen off play.

Oh they will prosecute! They will prosecute people with adblocks and alternative clients.

People are buying memberships though?

This is all conjecture right?

Same.

I mean, yeah, what kind of relationship did you expect?
They're not running youtube for the good of their heart

Side loading works great for this and it's free

I use Firefox with ublock on my phone and I get no ads. Or I watch them in Newpipe.

I much prefer Newpipe, which has been amazing so far.

My tipping point was YouTube serving the same one ad months on end to me.

I was fine with ads a decade ago. I tolerated them increasing the amount five-fold over the years. But that was borderline torture, and getting an adblock was the only working solution.

With Alphabet, I treat anything related to delivering more ads as intentional.