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Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

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[-] Buffaloaf@lemmy.world 51 points 11 months ago* (last edited 11 months ago)

Looks like my university's primary color

Edit: holy shit it is close. I looked up the RGB values, Pantone 448c is (74, 65, 42) and my university's color is (73, 47, 36)

[-] mapleseedfall@lemmy.world 3 points 11 months ago

Is it the university of adelaide?

[-] expatriado@lemmy.world 47 points 11 months ago

informally dubbed the "ugliest colour in the world"

"informally" is doing some heavy lifting, the topic is as subjective and disputable as it gets

[-] useless_modern_god@aussie.zone 29 points 11 months ago

Yes it’s a real grey area

[-] Chozo@kbin.social 11 points 11 months ago

It looks a little green to me.

[-] mwalkerd@lemmy.world 9 points 11 months ago

they present a drab argument...

[-] TimeMuncher2@kbin.social 26 points 11 months ago
[-] sik0fewl@kbin.social 10 points 11 months ago

But it doesn't hurt to trademark it, just in case.

[-] over_clox@lemmy.world 4 points 11 months ago

I have a backup tooth put away, just in case.

[-] FooBarrington@lemmy.world 6 points 11 months ago

It's pretty close to "unhealthy diarrhoea" colour. Hard to come with something uglier.

[-] Mr_Blott@feddit.uk 3 points 11 months ago* (last edited 11 months ago)

Lots of people buying cars in these kinda colours now with a matt finish. Looks really modern

In fact McDonald's is this kind of green now too isn't it?

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[-] Zozano@aussie.zone 19 points 11 months ago

Its not even that bad. Tbh I think a pack being hot pink would be far worse.

[-] rikudou@lemmings.world 12 points 11 months ago

Yeah, imagine all those alpha men who think colors make people gay going around with a bright pink pack of cigarettes.

Though I'm afraid it would make it more attractive to kids.

[-] Uranium3006@kbin.social 4 points 11 months ago

the point is to make smoking less attractive to kids to stop them from starting, current addicts aren't really the target audiance

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[-] Zozano@aussie.zone 3 points 11 months ago

Well I think the horrific teeth will dissuade them lol.

Other upside to hot pink is its very visible. If teenagers had them, teachers or police will spot it easier.

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[-] loutr@sh.itjust.works 1 points 11 months ago

Pink is fun and light-hearted. And I don't think many smokers would have an issue with it if all the packs were the same color, because it wouldn't look like they chose the "girly color".

[-] zerbey@lemmy.world 17 points 11 months ago

I must be weird, I kind of like that color.

[-] h3mlocke@lemm.ee 2 points 11 months ago
[-] shootwhatsmyname@lemm.ee 15 points 11 months ago
[-] Anticorp@lemmy.ml 12 points 11 months ago

Is that what a pack of cigarettes looks like over there? Yeesh!

[-] Pons_Aelius@kbin.social 15 points 11 months ago* (last edited 11 months ago)

If you think the pack is shocking, do not look at the price.

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[-] useless_modern_god@aussie.zone 6 points 11 months ago

Haha yes that’s what they look like in many countries

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[-] CurlyMoustache@lemmy.world 12 points 11 months ago* (last edited 11 months ago)

Reminds me of how the government forced the tobacco companies to redesign snus containers to be as ugly as possible. Turned out designers loved them

https://www.vg.no/nyheter/innenriks/i/ddB3zq/designekspertene-elsker-de-stygge-snusboksene-ser-ingenting-avskrekkende

[-] useless_modern_god@aussie.zone 5 points 11 months ago

Ooh what is that? I like the font on those.

[-] vortexsurfer@lemmy.world 4 points 11 months ago

Boxes of snus. Snus is a kind of smokeless tobacco, used by putting under your lip.

[-] Diprount_Tomato@lemmy.world 1 points 11 months ago

Isn't it that thing that makes people's teeth turn red in countries like India?

[-] bomibantai@lemmy.world 3 points 11 months ago

Naa that's betel nut / paan in Hindi

[-] Kolanaki@yiffit.net 10 points 11 months ago

Noctura fanatics are seething

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[-] Waldowal@lemmy.world 10 points 11 months ago

Man, in the late 70s / 80s, this color (or very similar) was everywhere. Everything was some shade of brown.

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this post was submitted on 29 Aug 2023
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