this post was submitted on 17 Mar 2025
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[–] futatorius@lemm.ee 8 points 1 day ago

Now's the time when you see who the real allies are. The corporations were using the gay community for marketing.

[–] circuitfarmer 46 points 1 day ago

This has always been the case with corporations. They operate for profit and nothing else.

If supporting social causes seems like a way to generate more profit, they do it. If it doesn't, they don't.

Corporations are not moral or ethical entities. They exist to generate money. Period. Anything suggesting the contrary is a lie designed to make more money.

[–] EaterOfLentils@lemmy.world 38 points 1 day ago

Oh no, not the corporations. And here we thought they were ride or die and would always have the backs of the LGBTQ community!

Fuck 'em. Who wants or needs them? Queer people are not an "investment."

[–] DougHolland@lemmy.world 50 points 1 day ago

I'm not lesbian, gay, bisexual, trans, or questioning, but I've been to Pride events in San Francisco, and a few other cities, because they're fun and inspiring and subversive! Pre-corporate, Pride was about announcing yourself and being yourself, and I don't know what the heck Comcast or Anheuser-Busch adds to that, beyond muddying the event by making it about cable TV or beer or something. My straight gut says, going without corporate sponsorships will make the parades and parties more fun.

[–] UltraGiGaGigantic@lemmy.ml 10 points 1 day ago

Hold pride in the middle of nowhere to save money. Call it "Hot Human". The hookup spot is in the mud pit behind the bushes

[–] Akasazh@lemmy.world 26 points 1 day ago* (last edited 1 day ago) (1 children)

Change the name from pride to rage, and protest against gay rights and you'll probably get funding and no straw in your way

[–] PlaidBaron@lemmy.world 14 points 1 day ago (1 children)

Boy wait untl you hear how Pride day got started.

[–] Akasazh@lemmy.world 3 points 1 day ago (1 children)

By protesting against gay rights?

[–] PlaidBaron@lemmy.world 8 points 1 day ago (2 children)

I misread your comment but it started as a riot.

[–] T00l_shed@lemmy.world 4 points 1 day ago

Rename pride to the stonewall parade

[–] Akasazh@lemmy.world 3 points 1 day ago

Tbf there was a typo there that obfuscated things a bit.

[–] HowAbt2morrow@futurology.today 137 points 2 days ago (5 children)

I’ve been to Pride events outside of the US and not a fucking corporate sponsor in sight with their goofy gayed-out logos and they were awesome. Fun, informative, inclusive and free. We can celebrate all of these “inclusive” events by not buying a single “corporate” product for the whole month, starting with those that used to show support.

[–] Klnsfw@lemmynsfw.com 4 points 1 day ago

I can confirm that. I live in France, and Pride in my (quite small) town doesn't have a single private sponsor. It's all organized by a non profit organization, gathering the various local LGBTQIA+ associations, and associations for STI prevention, human rights activists, feminists and so on.

Before the procession starts, there's a small fair in a public park with (free) stands for all these associations, and stands where goodies are sold to finance the event.

[–] SoleInvictus@lemmy.blahaj.zone 34 points 2 days ago

I think now is a great time to separate pride events from these corporate scum. They never have been and will never be allies, just opportunists who would just as willingly burn parades to the ground if it maximizes profit. The capitalist machine will never be your friend.

[–] YiddishMcSquidish@lemmy.today 28 points 2 days ago* (last edited 2 days ago) (11 children)

Straight ally checking in. Started growing my own food last year, mainly as a hobby to keep me from doom scrolling so much. But I really like this idea and am going to try not buying anything but gas the entire month.

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[–] NotSteve_@lemmy.ca 12 points 2 days ago* (last edited 2 days ago)

Pride in Ottawa, Canada this year was pretty much corporate-less because the organisers publicly came out in support of Palestine and said they’d only accept companies on the right side of history in the parade

Corporations being corporations, most dropped out since they always have to be 100% safe on any statements of support obviously. It was actually so much better without them though.

[–] return2ozma@lemmy.world 12 points 2 days ago

I want to go to Pride in Amsterdam. The parade is a boat parade along the canals.

https://youtu.be/J-DlZFKJTko

[–] MHSJenkins@infosec.pub 207 points 2 days ago (3 children)

My take: business interests do not in the main care about Pride or DEI. They care about PR.

[–] return2ozma@lemmy.world 108 points 2 days ago (9 children)

Pride is a resistance not a party! Get back to our roots. We don't need another US Bank float.

[–] DoubleSpace@lemm.ee 36 points 2 days ago (2 children)

I want to see big brick as a sponcer.

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[–] MountingSuspicion@reddthat.com 32 points 2 days ago

I get it, but it would be great if we could've kept it as a party. The community has already fought so much. The floats were basically the only way some people understood that LGBT+ was mainstream and accepted now. Rainbow capitalism is bad, obviously, but it's still devastating to see even that get taken away. Our roots should never have had to be resistance and it's sad to see it's come back to that. Same with several other communities. Having struggle be thrust upon you just by virtue of who you are is terrible for mental and physical health. I was looking forward to seeing the next generation thrive. I don't want to see them in the trenches. I want them to party. I want them to celebrate. I want job fairs at pride to be full of the worst Fortune 500 companies desperately trying to recruit from the community. I want them to live normal lives where they're not othered just for being and pride had evolved into a celebration of that.

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[–] peteyestee@feddit.org 24 points 2 days ago* (last edited 2 days ago) (5 children)

This how it is. It always has been like that. This is one of the things that helped the right gain power.

As someone that is gay, it's been something that pisses me off too. They use LGBT culture. It's like they market the LGBT stereotypes. I think that a lot of the "normal" naive Republicans saw this as well and didn't understand when they voted for anti dei it actually meant this Nazi esque stuff going on now. I think they actually just wanted to stop the marketing and abuse of LGBT culture by shitty businesses.

LGBT culture was basically sold out the same way hip-hop culture was. Once they can make money off it the culture gets raped.

[–] cecilkorik@lemmy.ca 15 points 2 days ago

It's like people only do things because they get paid, and that's just really sad

But yeah, our corporate oligarchs and the billionaire class are evil manipulative money-grubbing leeches and we've let them run unchecked for way too long.

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[–] match@pawb.social 117 points 2 days ago (11 children)

in 20 years there will not be a Donald Trump. there may or may not be a united states. but there will absolutely be gays and trans people.

[–] Empricorn@feddit.nl 46 points 2 days ago (1 children)
[–] peteyestee@feddit.org 4 points 1 day ago (2 children)

Not much is going to change if Trump dies... It might even get worse.

[–] TheLowestStone@lemmy.world 5 points 1 day ago

I think it would get worse. Vance and Johnson are huge pieces of shit.

[–] ImADifferentBird@lemmy.blahaj.zone 3 points 1 day ago (1 children)

I think it would. None of these other guys have the charisma to hold together his movement. You have to have a personality to maintain a cult of personality.

[–] DempstersBox@lemmy.world 2 points 1 day ago

Christ, you'd think

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[–] Voroxpete@sh.itjust.works 126 points 2 days ago

Never forget that Pride started as a riot.

[–] skuzz@discuss.tchncs.de 49 points 2 days ago (1 children)

including Comcast, Anheuser-Busch, Diageo, and La Crema, which is owned by Jackson Family Wines.

Media has to just name names going forward, all of them. This planet needs to know what evil to avoid. Good this article did, although I wonder who they might have omitted.

[–] CalipherJones@lemmy.world 4 points 1 day ago

Unfortunately for Comcast they're so dog shit they don't need to be named haha. Everyone knows how awful they are.

[–] meeeeetch@lemmy.world 70 points 2 days ago (7 children)

The way all these companies have ditched gay rights really clarifies how much of an empty gesture the month of rainbow banners was (and how much of an empty gesture this probably is). But I think I liked it better when they did an empty gesture in support of gay rights rather than against them

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[–] SeaJ@lemm.ee 43 points 2 days ago (4 children)

The one time I went to Pride I was disappointed with how it was basically a bunch of corporate advertisements. I'd be happy to go again if the tone changes.

[–] jordanlund@lemmy.world 26 points 2 days ago (2 children)
[–] YiddishMcSquidish@lemmy.today 16 points 2 days ago

Corporations are everyone's enemy.

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[–] kn0wmad1c@programming.dev 22 points 2 days ago (1 children)

The president himself couldn't save Tesla stock. The president doesn't have the power that the people do.

These companies are on the wrong fucking side.

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[–] eestileib@lemmy.blahaj.zone 27 points 2 days ago (4 children)

This is a real blow if you enjoy corporations throwing a parade to celebrate young athletic cis white gay men.

[–] SnotFlickerman@lemmy.blahaj.zone 23 points 2 days ago* (last edited 2 days ago) (3 children)

Reminds me when Tim Cook came out as gay conveniently as all the investigations about Apple's tax dodging were ramping up and rich successful gay white men in the media (*cough Chris Hughes cough) literally shut down stories on Apple's tax dodging because of some bullshit malarkey about how it was attacking Tim Cook. I remember a bunch of bullshit about Tim Cook being "brave."

Yeah, a rich white guy in charge of one of the world's richest companies who definitely has his own private security, that's real fucking brave. What a joke. Actual bravery is a gay kid in the deep South coming out in their 500 person hometown.

Shit, I knew a white kid from a town like that in Louisiana, and he wasn't gay, just atheist, and some kids on the football team found out and beat the living shit out of him. His mom told him he asked for it for his beliefs. He filed for emancipation, applied for college, went to college at 16 and started double-majoring in molecular biology and botany. I hope he's doing well.


Source for my Chris Hughes claim:

https://web.archive.org/web/20170308174919/https://www.newyorker.com/news/news-desk/inside-collapse-new-republic

Hughes’s eroding relationship with the staff took on an ideological edge. On the morning that Tim Cook, the C.E.O. of Apple, announced that he was gay, MacGillis wrote a note to “the Plank,” T.N.R.’s internal e-mail listserv for writers and editors. “I see the celebration of his announcement, while entirely justifiable, as another sign of what’s happened to liberalism today, where rights/identity liberalism trumps economic liberalism,” he wrote. “This is, after all, a guy who embodies so much of what’s amiss in the age of inequality—pulling down $378 million in 2011 alone; Apple skirting taxes more brazenly than anyone else—yet those revelations have caused barely a stir.”

Hughes responded to the note six minutes later: “I think those are valid issues, although Apple has acted squarely within the law,” he wrote. “The law itself is fucked up. But I don’t think you can underestimate the difficulty of his decision or how tone deaf that argument would be today.”

The other editorial employees on the list were surprised by the response. It was an internal listserv for writers and editors, and the staffers didn’t realize that Hughes, who had relinquished his title as editor-in-chief when he installed Vidra, was on it. MacGillis responded by saying that he would hold off on writing, but added, “Just for the record, though, it is not so clear that Apple acted squarely within the law. The law’s a mess, but Apple pushed the bounds of it more than anyone.” He pasted text from a piece in the Times that questioned some of Apple’s practices.

“I’m confused,” Hughes wrote back. “Has anyone, including this article, said what they did was illegal? Companies have an obligation to their shareholders to maximize shareholder value, including through strategic tax planning.”

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