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[-] meteokr@community.adiquaints.moe 46 points 10 months ago

There's probably more nuance to it, but I consider someone an influencer if they try to sell me something other than their own product. Such as if they try to sell me their merch, that's still a content creator. Once they take sponsors and try to sell me something else not made by them, then they are an influencer. That's where I usually draw the line.

[-] cerement@slrpnk.net 4 points 10 months ago

even better when they bullied some maker to give up their stuff for ✨exposure✨

[-] RushingSquirrel@lemm.ee 1 points 10 months ago

I'd say influencers business model is to sell stuff (sponsored content/merch) while creators goal is to live from sharing their content, by the means of selling their own merch or using sponsors.

[-] meteokr@community.adiquaints.moe 1 points 10 months ago

I think it muddies the definition to apply a "goal" relative to their income to either of them. If someone makes content, they are a content creator, without question. Some want to make a living doing it, some just do it because they want to. Both are content creators, regardless of the income. Influencer/CC is a rectangle/square categorization. Influencers are akin to advertisers.

I completely disagree that a content creator who takes sponsors from other companies, are NOT influencers. If they are acting as an advertiser, then they are influncers, they are still content creators however. If a content creator is just making content and selling their own wares, they are effectively advertising themselves; which is totally fine. If I am engaging with their content, I am already interested in their work.

[-] fubo@lemmy.world 35 points 10 months ago
[-] QuarterSwede@lemmy.world 4 points 10 months ago
[-] Chickenstalker@lemmy.world 17 points 10 months ago

If I like them = creator. If I hate them = influencer. Easy as.

[-] concrete_baby@sh.itjust.works 12 points 10 months ago

Content creator is also a dumb term. Everything is content. We have filmmakers for people who make videos, vloggers for more casual ones, streamers for live video. Writers and bloggers are better words than "content creator"

[-] OptimusPhillip@lemmy.world 10 points 10 months ago

Wikipedia lists influencer as a synonym for internet celebrity, so I guess just when they become famous.

Unless you take the title literally, then it's whenever they become influential over a statistically significant portion of the population.

[-] Nomad@infosec.pub 8 points 10 months ago

This. Its a term from the marketing world.it literally says "able to influence people for marketing purposes" for whatever the threshold of followers is that makes them attractive for marketing purposes.

[-] Snorf@reddthat.com 2 points 10 months ago

This will be my answer. Makes so much sense now.

[-] jarfil@lemmy.world 10 points 10 months ago* (last edited 10 months ago)

Content creator = anyone capable of making anything.

Influencer = peddler, shill.

[-] AA5B@lemmy.world 9 points 10 months ago

Content creator == posts stuff online

Influencer == makes it their personality. Tends to be better at self-aggrandizement

[-] Trollivier@sh.itjust.works 7 points 10 months ago* (last edited 10 months ago)

I'm a content creator. I do influence people in a way. But since I'm light-years away from being able to live from that, and I won't sell Squarespace or shit like that on my show, I guess I'm not an influencer really.

[-] Crackhappy@lemmy.world 1 points 10 months ago
[-] Trollivier@sh.itjust.works 3 points 10 months ago

Podcast / YouTube show. Same thing, but one is audio only the other video, but the content is the same.

The show is discussing the world of work and how we can survive in it without being a victim, and owning our own narrative. It's in French, however.

[-] Delphia@lemmy.world 7 points 10 months ago

Once a content creators content could infuence their viewers purchasing decisions.

Jay of Jayztwocents hates the term influencer, because (and I'm heavily paraphrasing) thats what the marketing people refer to content creators as. He does have influence as a content creator but the difference to him is that his "influence" is that his content is honest reviews and opinions. If his influence is that he tells you its shit and dont buy it. So be it, the company needs to make a better product.

[-] SwearingRobin@lemmy.world 6 points 10 months ago

It's unlikely that there is consensus on where the line that separates them is, but to me influencers are showing their overall lifestyle (day in the life, vlogging, sharing their meals, routines, that kind of thing) and content creators are primarily generating something else that is not necessarily dependent on their lifestyle. I see it as educational content, creative content (arts, DIY, movie commentary, etc) news... I know content creators often expand into what I described as "influencer content", but that is often not their primary way of getting followers or focus of their attention, so I still think they are content creators.

[-] RushingSquirrel@lemm.ee 6 points 10 months ago

ChatGPT's answer is on point:

A content creator is someone who produces and shares content online, such as videos, blog posts, or social media posts. An influencer, on the other hand, is a person who has the power to affect the purchasing decisions of others because of their authority. knowledge, position, or relationship with their audience. While content creators may also be influencers, not all influencers are content creators. Some influencers may simply share their opinions or experiences with their audience to influence their decisions.

[-] agent99@lemm.ee 5 points 10 months ago

number of followers

[-] Steve@communick.news 5 points 10 months ago

A large enough audience. Depends on the platform. Usually around 10000+.

[-] treadful@lemmy.zip 1 points 10 months ago

Any audience that is influenced by them, really.

[-] jbrains@sh.itjust.works 5 points 10 months ago

If enough influential people call them an influencer, then they become an influencer.

[-] glad_cat 4 points 10 months ago

Nothing. They call themselves influencers because it’s a trendy buzzword.

[-] Abucketofpuppies@lemmy.world 3 points 10 months ago

I'm pretty sure that just being big enough to have some influence makes them an influencer. Most names I hear about are definitely influencers by the time I hear about them.

[-] Critical_Insight@feddit.uk 3 points 10 months ago

If what they're doing is perceived to be good, they're a content creator, and if it's seen as something negative, they're an influencer.

[-] Smokeydope@lemmy.world 3 points 10 months ago

'Influencer' is the business side word for content creators, because that's how companies see them. Content creators are able to influence the thoughts and buying decisions of their audience.

[-] RememberTheApollo_@lemmy.world 3 points 10 months ago

Influencer - asking for free shit or to be comped because of who they say they are.

[-] atlasraven31@lemm.ee 0 points 10 months ago
[-] grill@thelemmy.club 0 points 10 months ago

I guess all content creators are influencers to some degree. Personally, I feel the word influencer doesn't apply to people I follow. Yet this may be because of me; I find it that ads really don't work on me. And I don't worship internet content creators like some people do.

this post was submitted on 30 Sep 2023
43 points (90.6% liked)

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