ICE is using Palantir data to target neighborhoods, which is purchased directly from "advertising" data brokers. So "advertising" is only part of the story. It's always been about creating a surveillance state, it's just not evenly distributed.
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I don't think the websites all started thinking "I'll harvest data for the inevitable surveillance state"
Google actually started with great intentions and hoped to translate the data into revenue via "normal" ads
But... Dogy ass holes paid better than ads, and, like most companies, whenever they get successful/big enough, everything goes out the window in favour of profits
"Knowledge is power" is an expression at least hundreds of years old. Whether these data collectors were specifically thinking of adverts or not, they realised that this information had value, and so they collected it. I don't think we can know the true motivations of the data collectors and brokers, but we can know that there is (and always has been) a market for data.
Yeah exactly. Ultimately they became money machines, and they only exist to make more money now... Some will have willfully amoral motivations (Cambridge analytica, palantir) and others will just persue more money, regardless of the outcome of his they do it, I.E implicily amoral.
A targeted ad consists of showing you what you just bought from the same exact website you just got it from.
Like, it's just a scam towards the businesses at this point and a waste of my time and bandwidth.
Amazon: I see you just bought one coat rack; would you like to start your coat rack collection with these other coat racks?
I find it so funny how I use Spotify daily*, and the account is linked** to my google account that I use a lot, and in the past I made sure to downvote any ads that don’t fit my interests at all, so basically giving as much aminition to give some good targeted ads to me.
Turns out, after all that, I get rubbish collection ads, face mask ads and wastewater management ads, even though I have truly never thought about any of those nor have shown interest in them, AND I’ve shown tons of interest in only technology.
Asterisks
(*) - I use the iOS mobile app, so I can’t really block ads unfortunately, even though I’d love to :/
(**) - I made the google and Spotify accounts when I was in my early teens, so I didn’t really know or care about digital footprint or tracking, so if I was able to go back, I would’ve at the very least gotten multiple google accounts to sandbox my activities. But hey, better late than never I guess!
At one point, the advertising algorithm for Tinder decided what I needed in my life was a tractor. A massive, eleven tonne tractor intended for work on a large farm.
It probably wouldn't fit up my driveway.
I have a similar account for everything that I expect to have some form of tracking. Yet all of these services that are supposed to spy on me to find out exactly what I'm interested in have not once succeeded in targeted me with advertising for something I have any interest in getting. I've only seen them work for people who have Facebook or something that actively listens for things to make ads about, which I don't have.
i think advertising purposes are just a front. They use it for something, but ads is just an afterthought/excuse for public.
I mean microtargetting the ads would mean they'd get less ad revenue. I think the big ones are
A) they use the data to evaluate markets and target new markets.
B) they sell it to police/intelligence agencies to fluff up their sales with bigger data numbers even though some of the data is "likes popcorn" and "bought a spoon off amazon"
C) corporate espionage type stuff, you collect info on a lot of people but then ID your main competitors or detractors to read their chat logs.
They were the seed that started the surveillance machine, but you're completely right nowadays the real ""value"" is elsewhere
It’s absolutely working. About 50% of the population is susceptible to these ads
I think it was proctor gamble that zeroed out their $200 million yearly adtech spend and saw zero impact to their sales from it. There's a good possibility we're making everything terrible just so that Zuckerberg and friends can keep getting richer to nobody else's actual benefit.
Yeah, I dare say there's companies that benefit from it, but P&G is one of those companies that exist purely on creatures of habit buying the same big branded boxes every month, because they haven't fallen quite far enough in life to consider supermarket-brand products.
In much the same way as nobody ever got fired for buying IBM, no clueless husband ever got told off for bringing home P&G branded fanny pads.
Why do so many advertisers think I own a dog? We have like a private, digital panopticon and they still serve me ads for dogfood for dogs I don't don't have.
I have to use facebook for work every few months. All sandboxed and shit. They seem to think I'm in the market for conceal carry yoga pants. Which I fine with, because that means they have no clue about my gender, hobbies, or political alignment.
I used to have a chrome extension that basically poisoned my data by clicking on every ad in the background while hiding the ads from me. I forgot what it was called. I don't use Chrome anymore.
It also benefitted the websites I visited by improving their click-thru while also hurting the advertisers by costing them money for ads that would never be effective.
I work in this space and I'm appalled at how much targeted ads make my company.
Every smart person I know is using adblocking too. So is there's like a percentage of people who eats ads all day and open their wallets up?
Yes, most people. Adblockers are used by a minority.
An unfortunate truth.
Some people justify it by stating that they keep ads because they want to support the websites, but don't know that at the very least they should be blocking trackers and 3rd party cookies
I wouldn't believe it if I didn't have multiple friends who I have recently noticed don't have ad blockers. Absolutely feral behavior and they were properly shamed for it.
They absolutely are. Everything I got from my family this past Christmas was slop from the TikTok shop. They just clicked the first ad they saw and bought whatever. I even got two of the same item because my brother didn't realize he clicked two ads for the same thing. I've been calling it Dropshipmas.
Ads Georg, who lives in a cave and looks at adverts 17.7 billion times a day is an outlier and should not be counted.
I mean, the rich are benefiting from all the ad spending which is all that matters! /s
People really need to remember that you're paying for the ads regardless of if you see them. The only people who lose out are those who show the ads and giving the amount of websites these days that are solely built around showing ads, I really have no sympathy for them.
The bigger question no-one seems to ask is, how much cheaper would products be if they weren't spending trillions on ads in the first place?
I lived in a country where people don't speak English. There's a sizable expat community of English speaking workers there. The ad targeting was so useless that I was constantly shown ads in a language I couldn't understand. This was on an Android phone where everything was set to English. With every single interaction I with any app or web page I was broadcasting the language I know, and yet they couldn't figure even that absolutely critical detail out.
This targeting was so bad that an old fashioned newspaper ad printed in ink next to a story would have been more effective. At least a publisher is going to put English ads in an English newspaper, German ads in a German newspaper, etc.
If the ad companies can't even figure out the language(s) that their targets understand, their knowledge of their target must be essentially zero.
when i used apps with targeted ads, amongst generic type of stuff i also used to get two polar opposites of ads:
-
ah, we see you're in poland and use english a lot, want to learn english?
-
ah, we see you're in poland and use english a lot, we can help you get your immigration papers for legal employment
both at the same time btw. apparently being a polish national who speaks english fluently marked me as some sort of ad-anomaly
the ads also believed that i was a senior? at some point i even got a spam call inviting me to join a study on back pain T–T like bro you're at least 10 years early, relax
If the ad companies can't even figure out the language(s) that their targets understand, their knowledge of their target must be essentially zero.
Sorry but this is the wrong takeaway here. They are so incredibly good at segmenting and profiling their audiences, they just don't really give a fuck about serving good ads (or any other service for that matter) anymore. Cambridge Analytica anyone?
Everyone likes to think the ads don't work.
The ads absolutely work.
They work on you as well.
People: Ads don't work
Also people: Everyone knows what Raid Shadow Legends is
I know what it is, but I cringe at ads and am reluctant to buy anything that has been advertized to me
(Although this is nowhere near the behaviour of the average person, allegedly autism makes ads less effective because we are rational)
I should make a formal "The List" of products not to buy and put advertizers who get past my adblocking there
And yet I don't know a single person who has ever played it.
Advertising works great when you have a good product and just need people to know it exists.
You got downvoted by the single person who actually plays Raid: Shadow Legends™.
Ads in general, sure. They work wonders, even on people who consider themselves immune to advertisement.
The post is about targeted ads, however. Do they really offer any substantial advantage? Let alone one worth all the data harvesting? Probably not.
The person in the image also is overestimating how many people use adblockers. Most people i know watch youtube on their cellphones or tvs infested with ads.
infested with ads
yes: ads are the online equivalent of roaches
Other people: not using adblockers
Me: "How can you live like this?? To me this is an unacceptable standard of living"
And don't forget to use cash, all those credit cards and payment apps are there to spy on you.
The "algorithms" are also dumb as fuck. For example on a large retailer site you spend a couple of hours browsing for a particular kind of item. You are comparing different kinds, looking up reviews and issues, watching YouTube videos about them. And finally you pull the trigger and but the thing. Then for the next 3 months that site (and others that picked up on the research) will go: Hey here are some more of that thing you like, you really liked it right? Would you like to compare some more items? Uhm no, I actually bought said thing, you made the sale. All of that "targeted" advertisement is just wasted, I have zero interest anymore since the need has been filled.
It's either that or stuff I can't afford (like memory or graphic cards) or really weird stuff I have no idea why it's being shown to me. Sometimes very alarmingly so. Just recently I got an ad that said "Popular in your region" and it was for illegal Nazi dogwhistle flags, "self defense knifes", baseball bats and tracksuits. That's a bit scary. On the other hand the same site gave me an ad for an "easy to conceal" blowjob machine sex toy. Like holy shit what kind of people are living in my region?
Targeted ads have been terrible for as long as I can remember. I don't think I ever bought anything through an ad or hardly ever even clicked on them. Only time I click on them is because the site and my adblocker are fighting and when I try to click somewhere on the page, it inserts an ad the last millisecond, shifts the entire page so I accidentally click on it.
Amazon thought I was a toilet seat collector for 3-6 months after I bought a 3-pack. No amount of not clicking on those promoted items could convince them otherwise.
It’s because advertising is the pretext for government surveillance
The ads companies hate the government too. They don't want to share their precious data with the government. The government might just turn around and hand it to someone like Palantir. The companies would much prefer to sell it to Palantir.
There's no cozy relationship between the tech companies and the government. The tech companies just want to make money. If the government were buying the data, they might be willing to do it. But, they really hate that governments try to subpoena the data and get it for free.
The oligarchs are benefiting from this system because they’re being open about creating a police state with a dictator and a fuedal system
I think it's different if you consider ads as a way to maintain the status quo.
Like, there's an ad I keep seeing on TV where 25 or 6 to 4 by Chicago plays as parents struggle to keep up with the parenting responsibilities of their toddlers. It's an ad for Amazon. And thank god for Amazon for being available to help these parents.
And like...everybody knows about Amazon. Nobody is going to suddenly sign up for a Prime account after seeing this ad. However, parents or expecting parents who already have Prime accounts are going to relate to the people in the ad and not even consider other options for their parenting needs.
Maybe a very specific example, and their are certainly ads just telling you to buy chicken nuggets, but I'm seeing it more and more.
Edit: Or hell, look at detergents. Do you really think Tide has innovated anything in the past 30 years?