this post was submitted on 14 Feb 2026
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BRUSSELS — Doom scrolling is doomed, if the EU gets its way.

The European Commission is for the first time tackling the addictiveness of social media in a fight against TikTok that may set new design standards for the world’s most popular apps.

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[–] leriotdelac@lemmy.zip 2 points 1 hour ago (2 children)

Infinite scrolling stays my least favorite interface trend. What's wrong with the pages? I'm very glad it would be changed.

[–] Frenchgeek@lemmy.ml 2 points 1 hour ago

How about "Webpage with 'about us' and other informing links converted to infinite scrolling, leaving those links at the end of infinity"?

[–] Noja@sopuli.xyz 0 points 21 minutes ago

I have chronic pain and want to limit clicking "Next" all the time

[–] Mihies@programming.dev 30 points 12 hours ago (2 children)

Reading this on Jerboa with infinite scrolling 😱

[–] lvxferre@mander.xyz 18 points 10 hours ago (3 children)

IIRC Dessalines (Lemmy and Jerboa frontend dev) once said to regret adding infinite scrolling, and the only reason he didn't remove the feature is because people would rage. So odds are Jerboa will be one of the first to comply.

And... frankly? As much as I criticise Lemmy devs, I think Dessalines is right in this one.

[–] GammaGames@beehaw.org 1 points 1 minute ago

Voyager (like Apollo before it) has the option to disable infinite scrolling, I won’t use a client with it

[–] Mihies@programming.dev 4 points 5 hours ago (1 children)

But why? I don't mind infinite scrolling here. And an option to opt in/out and everybody's happy I suppose.

[–] sleepundertheleaves@infosec.pub 5 points 2 hours ago* (last edited 2 hours ago) (1 children)

Because infinite scrolling makes it easier to keep scrolling, and harder to stop scrolling. With a traditional web page, you have to make a conscious choice to click through to the next page and load more content. With an infinitely scrolling app, you have to make a conscious choice to stop. And because making choices takes mental energy, the infinitely scrolling app is harder to leave than the finite web page.

Like the article says, this is one of the design choices that make a social media platform more addictive.

Whether you mind infinite scrolling or not isn't the point. Just because you like the function doesn't make it good for you.

[–] Mihies@programming.dev 1 points 1 hour ago (2 children)

I see how it can create problems for some, but OTOH I also don't want some bureocrats tell me what's good for me. I bet those are the same bunch that brought us infinite cookie warnings clicking.

[–] corsicanguppy@lemmy.ca 3 points 35 minutes ago

I also don’t want some [bureaucrats] tell me what’s good for me.

These same policy wonks tell you to wear a seat belt because that's (proven) good for you; as is not smoking. They tell everyone ELSE not to speed because those wonks know everyone else is a terrible driver, and that's better for you. These are the types who maintain building code and human rights and legal process because - yep - it's better for you.

There's a trend, here. I get that we sometimes feel opposition to things, but when there is science behind it - sit DOWN, RFKjr and the rest of you whackadoos - it's usually good to go with it.

[–] HK65@sopuli.xyz 3 points 1 hour ago

Nah, cookie banners are a malicious compliance tactic adopted by the advertising industry after they got told they can't surveil the whole of the internet without consent.

The bureaucrats are actually hard at work to get rid of cookie banners in the very near future, making it obligatory to follow an in browser setting. You click decline once on install, and that's it is the plan.

[–] saimen@feddit.org 2 points 9 hours ago (3 children)

I am so braindead I can't even imagine how it would work without endless scrolling?

[–] vodka@feddit.org 20 points 9 hours ago

X amount of posts before it stops scrolling. Then you'd have a classic "next page" button like we used to.

Basically you add a conscious choice to keep going, and creating a much more natural stopping point.

[–] Lauchmelder@feddit.org 9 points 9 hours ago
[–] karashta@piefed.social 7 points 9 hours ago

You reach the bottom of the feed and have to click something to load another page or reload the forum

[–] turboSnail@piefed.europe.pub 1 points 9 hours ago

The website uses pages instead of infinite scrolling. I guess that's compliant then.

[–] TehPers@beehaw.org 22 points 14 hours ago (3 children)

Doesn't look like this extends beyond TikTok, or at least mainstream social media as a whole.

Infinite scroll itself isn't really a problem. It's just one of the many tools used to keep users engaged on these platforms specifically by removing an interruption from the experience, but isn't sufficient on its own to create that unhealthy behavior. It's also used in healthier ways, like search results, chat logs, and so on.

The EU attempting to rein in these platforms' control over its users will be interesting to watch. There are decades of research these companies have done on user psychology to maximize their capture of the user's attention. Forcing them not to use all the tools they developed might result in people breaking out of the cycle of endlessly scrolling. Or it might just annoy users. I don't know which will happen.

[–] corsicanguppy@lemmy.ca 1 points 30 minutes ago

It’s also used in healthier ways, like search results, chat logs, and so on.

That's an excellent point. Viewing a log file over the web, particularly when it's still growing, absolutely needs infinite scrolling. The Old Way is UX poison.

Is RedHat the company in on this? Is it because they can't figure out how to scroll text well in their AAP/Tower/whatever platform and are annoyed with people chanting YOU HAD ONE JOB at them? (no need to look it up -- that entire Tower product and the tech behind it would be hot garbage 20 years ago and is hot garbage now, so I'm just dunking on them)

[–] Sina@beehaw.org 6 points 13 hours ago (1 children)

I don't don't think this is useful at all, if it only results in a next button occasionally popping up.

[–] wonderingwanderer@sopuli.xyz 1 points 39 minutes ago

It provides a natural stopping point, which as another user explained requires a conscious effort to continue rather than infinite scrolling which requires a conscious effort to stop.

It doesn't sound like much, but it can be those little things that make the difference. A little bit less on one side of the scale, and a little bit more on another.

I know I find myself scrolling for way longer than I intended, and when I look back and realize how much I scrolled it always seems to surprise me. Sometimes I tell myself I'm about to stop, but I just keep going. I see another headline at the bottom of the screen and have to click on it. After that I see another one below it, etc. Sometimes I have to scroll so the screen ends on one post, and I won't let it show the one below it, cause otherwise I might never stop.

People whose minds are already wired for addiction can struggle with this. Just like with beer. "One felt good, so twelve must feel twelve times as good." It's a subconscious process, but it can feel like a vortex and be really hard to escape.

Pagination would take away that "mindless" aspect, and for instance I could see when I reach page 10 or whatever and decide that's far enough. Or I could hop on and just scroll one page. Or I could scroll a few pages and then say "Okay at the bottom of this page I'm stopping." It's much easier that way for people who struggle with it.

[–] MagicShel@lemmy.zip 7 points 14 hours ago (1 children)

I think the thought is, it's not a bad thing if you get annoyed after scrolling through 100 of something and having to click next. It's like that lady that comes up on TikTok and says why the fuck are you still scrolling? Touch grass, maybe.

I basically agree with you. You can't really ban dark patterns even though we all agree they suck. Legislature is the worst group of people to design UX.

[–] TehPers@beehaw.org 2 points 12 hours ago

You can't really ban dark patterns even though we all agree they suck.

I think the point I was getting at was that a lot of things dark patterns do are individually things that have the potential for good or bad. Infinite scroll is one example. There's also modals, sale banners, and so on.

What makes a dark pattern dark isn't the specific, individual tools at use. It's the sum of those, plus the intent.

[–] pglpm@lemmy.ca 3 points 13 hours ago (7 children)

Of course such measures are much simpler than fixing the current education system, which is the root cause of lack of critical thinking and self-control.

[–] corsicanguppy@lemmy.ca 1 points 29 minutes ago

such measures are much simpler than fixing the current education system

it's harm reduction while we also work to build a tolerance to the drug ... through learning and reasoning.

[–] wonderingwanderer@sopuli.xyz 1 points 49 minutes ago

The problems are interconnected and should both be addressed. If this is a sore spot for you then you might want to consider your own scrolling habits...

[–] HK65@sopuli.xyz 1 points 1 hour ago* (last edited 1 hour ago)

The EU does not oversee education, it's usually a member state or even lower level responsibility.

[–] jol@discuss.tchncs.de 37 points 13 hours ago

Highly educated people can be addicted to gambling tactics too

[–] themurphy@lemmy.ml 16 points 13 hours ago

What-about-ism.

Why should people looking at social media addiction look at the education system?

In what world is it a choice between the two?

[–] jagermo@feddit.org 5 points 13 hours ago (1 children)

Yes, it could be better. But its also parents who need to get their shit together. I know so many who park their kids in front of tablet, phone or pc - not for a breather or a short distraction, but as the standard way to entertain kids.

Because they fear that the kids might be bored. But boredom is good, it gets creative juices flowing. However, you have to be hard and tell nagging kids no, and that is hard

If kids have been inducted to immediately get a phone whenever they whine a bit, there is not much school can do.

[–] LukeZaz@beehaw.org 4 points 12 hours ago* (last edited 12 hours ago) (1 children)

That's still a separate issue. Infinite scroll is scarcely ever used in a good way, and is almost always used to encourage addictive behavior; something which affects adults just as much as children. Even on the rare occasion that it isn't being implemented as an engagement tool, it still often ends up being one anyway. It's a dark pattern and little else.

As far as I'm concerned, banning infinite scroll could easily be a very good thing, and I'm in favor.

[–] jagermo@feddit.org 2 points 3 hours ago

100%, Infinity scroll needs to go.

[–] schnurrito@discuss.tchncs.de 1 points 13 hours ago (1 children)
[–] LukeZaz@beehaw.org 4 points 12 hours ago* (last edited 12 hours ago) (1 children)

So, sans much context (short of a quick read on Wikipedia on the Telecommunications Act of 1996), this honestly looks like naive libertarianism, and reads like an obnoxious manifesto. Feels appropriate for the attitude of the 90s, I suppose – from what I know, there was a lot more belief in the internet as a frontier of freedom and justice, then – but it's not so fitting these days. Many of the internet's ills have spawned from an environment of shockingly little regulation, and I'd argue the all-too-common "move fast and break things" paradigm devolved into existence from that, too. Yet this appears to be rebuffing regulation writ large, in some misguided belief that the internet was perfectly fine how it was, would continue to be so forever, and that no positive government intervention was possible — rather than the reality that the internet was flawed, at risk, and that good law was possible if only a state had been willing to pursue such a thing. ^1^

Which isn't to say that a low- or even zero-regulation environment can't work. But it needs specific alternatives; you can't just not fix something. And infinite scroll is definitely a something, here. It absolutely contributes to creating an addictive environment while rarely being used for anything good. Personally, even if this letter had aged well, I don't think this would be an appropriate time to reference it.


^1.^ ^Some^ ^of^ ^which^ ^was^ ^passed^ ^in^ ^the^ ^very^ ^law^ ^this^ ^article^ ^so^ ^hates!^ ^Section^ ^230^ ^comes^ ^from^ ^the^ ^TCA!^

[–] corsicanguppy@lemmy.ca 1 points 24 minutes ago (1 children)

libertarianism

I'm sorry to say you lost me at this word, so super-charged that my brain now filters the content and speaker.

But I came really to say: Dude. FOOTNOTES?!? We can do that here? Beautiful example; Legend. Thanks for showing me how.

[–] LukeZaz@beehaw.org 1 points 7 minutes ago* (last edited 6 minutes ago)

Were it only that we didn't need to put carets on both sides of every word for one, haha! Ah well, Lemmy issue.

[–] Lembot_0006@programming.dev -2 points 14 hours ago

Wow, look: crazies start to address actual problems instead of banning children and forcing IDs. What happened? Some important fascist died?