This reminds me!
My job, whose entire goal was to sell marketing services using text messages, decided one day to pivot towards dating! Half the company's job was to make it work!
Imagine all those spammy
"Want cheaper meds? Reply Y. Unsubscribe with 'CANCEL'"
but with
"Hi I'm Tiffany I'm single. You interested? Reply Y. Unsubscribe with 'CANCEL'".
Anyways I didn't bail in time and then had to fight my ass off to get my last paycheck when they declared bankruptcy.