Are habits changing? My guess is that, over time, people are being squeezed for more and more of their cash as things get too expensive. Habits aren't changing, industries are pricing themselves out of customers. This is bigger than just alcohol sales.
this post was submitted on 27 Jul 2026
511 points (100.0% liked)
Today I Learned
30802 readers
498 users here now
What did you learn today? Share it with us!
We learn something new every day. This is a community dedicated to informing each other and helping to spread knowledge.
The rules for posting and commenting, besides the rules defined here for lemmy.world, are as follows:
Rules (interactive)
Rule 1- All posts must begin with TIL. Linking to a source of info is optional, but highly recommended as it helps to spark discussion.
** Posts must be about an actual fact that you have learned, but it doesn't matter if you learned it today. See Rule 6 for all exceptions.**
Rule 2- Your post subject cannot be illegal or NSFW material.
Your post subject cannot be illegal or NSFW material. You will be warned first, banned second.
Rule 3- Do not seek mental, medical and professional help here.
Do not seek mental, medical and professional help here. Breaking this rule will not get you or your post removed, but it will put you at risk, and possibly in danger.
Rule 4- No self promotion or upvote-farming of any kind.
That's it.
Rule 5- No baiting or sealioning or promoting an agenda.
Posts and comments which, instead of being of an innocuous nature, are specifically intended (based on reports and in the opinion of our crack moderation team) to bait users into ideological wars on charged political topics will be removed and the authors warned - or banned - depending on severity.
Rule 6- Regarding non-TIL posts.
Provided it is about the community itself, you may post non-TIL posts using the [META] tag on your post title.
Rule 7- You can't harass or disturb other members.
If you vocally harass or discriminate against any individual member, you will be removed.
Likewise, if you are a member, sympathiser or a resemblant of a movement that is known to largely hate, mock, discriminate against, and/or want to take lives of a group of people, and you were provably vocal about your hate, then you will be banned on sight.
For further explanation, clarification and feedback about this rule, you may follow this link.
Rule 8- All comments should try to stay relevant to their parent content.
Rule 9- Reposts from other platforms are not allowed.
Let everyone have their own content.
Rule 10- Majority of bots aren't allowed to participate here.
Unless included in our Whitelist for Bots, your bot will not be allowed to participate in this community. To have your bot whitelisted, please contact the moderators for a short review.
Partnered Communities
You can view our partnered communities list by following this link. To partner with our community and be included, you are free to message the moderators or comment on a pinned post.
Community Moderation
For inquiry on becoming a moderator of this community, you may comment on the pinned post of the time, or simply shoot a message to the current moderators.
founded 3 years ago
MODERATORS
Gen z aren't big drinkers. Hell, even Millenials drink less than Z or boomers. We got therapy now instead of social alcoholism
We got therapy and crushing isolation now instead of social alcoholism
FTFY
Good, alcohol is a terrible drug.
Well that's what happens when you socially engineer an alcoholism epidemic to boost sales in the near-term, but then people grow up and realize they need to quit drinking or else they'll continue destroying their lives on repeat like it's groundhog day or something
They didn't "lose money", they made less money than they thought they were going to make, or hypothetically could have made if we were living in some imaginary situation instead of actual reality.
If I go to my fridge and find out that there isn't as much ketchup in there as I thought there was I don't write an article whining about all the ketchup I've "lost".
Dude some of them legit lost. I love near wine country. The ones that adapted did well, the ones that didn't, fuck em. The bigger hit was Krasnov's trade war
load more comments
(1 replies)
I'd rather see the gambling industry take a massive hit.
I bet it won't.
Why not both?
They have to go hand in hand at least a little bit i assume
I wonder if this industry is responsible for the surge in anti-cannabis content I'm seeing pushed in my social feeds of late.
A long time ago I saw a website that had a sort of humorous dictionary on it. The entry for DEA always stuck with me:
D.E.A. - Distiller's Enforcent Apparatus. An army of masked thugs licensed to rob, defame, kidnap or kill those suspected of preferring other drugs over alcohol.
They're also responsible for anti-cannabis legislation.
Almost certainly. They don't want people to be able to have a fun buzz with out consequences the next day legally.
Two things can be harmful to health at the same time. Both cannabis and alcohol have negative effects to your health.
Square!
(Ok fine you're right)
load more comments
(9 replies)
Yes
Weird. Why don't you block ads like everyone else?
load more comments
(5 replies)
MILLENNIALS destroying ANOTHER thing! WHY don't they just SPEND the Money we DONT give them on these BAD things that will Make them Feel like CRAP while making US Richer?
-Billionaires!
Oh no, it's definitely the zoomers for this one. Millennials were big on cocktails.
Millenials were also big on the whole craft beer thing (at least in North America, not sure how that trend played out in the rest of the world).
tf you guys mean "were"
In the case of the craft beer market, it's not nearly as overhyped as it once was.
load more comments
(9 replies)
load more comments
(1 replies)
load more comments
(3 replies)
a lot of younger millenials that I know are consciously drinking less. a higher number than expected are outright sober (whether due to previous addiction or just because why not)
load more comments
(3 replies)
load more comments
(3 replies)
Most of the people I know are cutting back not because of health or habits, just because everything is so crazy expensive now. I feel like booze has been almost completely priced out of its target demographic.
I remember my dad saying when he started going to bars with his friends they would have beers because they were half the price of cocktails that were 3 bucks. Now a beer is ten bucks with a tip. Who the fuck wants to pay that?
load more comments
(2 replies)
Yeah, while I'm happy that this is making my favorite stuff cheaper, it's still very expensive. Blanton's was selling for $120/bottle just last year if you could even find it in my area, but I can find it in a regular grocery store for $80 now. EH Taylor went from $100/bottle and hard to find to $60 and all over the place. That's WAY more affordable but also still really damn expensive compared to Buffalo Trace (all three of these brands are from the same parent company and from roughly the same recipe and source ingredients).
Scotch is slightly cheaper now, too. Dalmore 15 was selling for $120 last year and is around $100 now. Two years ago, Dalmore King Alexander was $340 but can be found in the grocery store for $280 now.
What I haven't seen yet is a drop in price of Burgundy. I can't afford to pay $300/bottle for a Nuits-Saint-George Gran Cru.
Even looking away from luxury booze brands, the cost of cocktails is also very high. I have to pay $21 for a cocktail at a moderately priced restaurant in my area.
load more comments
(4 replies)
load more comments
(1 replies)
The legalization of Marujuana, edibles and young people collectively don’t go to bars anymore, I wonder if the amount of drunk driving has declined.
load more comments
(7 replies)
Alcohol always finds a reason and you don't want it, it wants you. Oh it's christmas have some wine, a toast at new year's no big deal, oh look new years day keep drinking to avoid the hangover. MLK!!!! and takes two shots, Valentine's Day you're on a dinner date with wine or a mixed drink or drowning alone, easter ham you might want a drink cause it's too salty, Saint Patrick's Day, Cinco Di Mayo and Mari Gras literally known for getting tanked, forth of July people are urged not to leave their houses at night same as new years eve for drunk drivers..... what else..... Halloween gotta party right? Then Turkey Day/Colonizer Day /Guilty White Person day-aka Thanksgiving and people chug the wine and argue or just get drunk and pass out right after dinner.
Then Christmas shows up and the fuckin ' cycle starts all over.
Same with mother fucking chocolate.
load more comments
(2 replies)
When I hit my late 20s (a decade ago...) I pretty much just upped and stopped drinking. No problem, no real reason just didn't enjoy it anymore. Now I maybe go through a six pack or two a year mostly when doing yard work, or will have a beer socially once a month or every other month. Its just too expensive and I got better shit to do.
When I was 22, I could get blackout drunk and be fully functional by noon the next day. The hangover was almost like a handy alarm clock.
Now if I get drunk I feel like shit for like 3 days.
load more comments
(5 replies)
I'm sure the fact the Canadians have stopped buying American products costing producers $500+ million per year hasn't been so good for them either.
It's unrelated since this is about global attitude changes towards alcohol. US brands weren't the only ones impacted.
The younger generations just aren't drinking as much as previous ones.
load more comments
(8 replies)
load more comments
(1 replies)
Dear gods! I started working on losing weight last year and all but quit drinking. Are you telling me I tanked the industry?!
load more comments
(2 replies)
Millennials are killing the carcinogen industry!
Obligatory:
view more: next ›